CAMPBELL, Calif., Sept. 27, 2012 /PRNewswire/ -- Realtor.com operator, Move, Inc. today announced the appointment of David Roth as vice president of performance and social marketing. Roth will oversee the company's marketing efforts in web search and social media, which are among the most important channels for the discovery and exchange of real estate information in today's marketplace.
Prior to his position at Move, Roth was director of search and affiliate marketing at Yahoo!, Inc. where he drove hundreds of millions in revenue through multiple marketing channels. In 2006, Yahoo! had recruited Roth to centralize all its search marketing activities in what was a newly created role to support the company's largest marketing programs for its shopping, travel, automotive, small business and fantasy sports franchises.
At Move, Roth will report to Barbara O'Connor, executive vice president of marketing, who joined the company in August from Yahoo!. Roth will be based in Move's Campbell headquarters.A noted industry expert who frequently lectures on best practices in search and direct marketing, Roth has appeared at conferences including Search Engine Strategies, Search Marketing Expo and PubCon. Additionally, he has contributed scores of opinion pieces to industry websites such as Search Engine Land. He began his career in 1999 managing eLuminator's search marketing service while at MediaDNA. In 2005, Roth joined Carat Interactive in San Francisco, where he ran paid and organic search and affiliate marketing programs for clients such as TiVo, Dish Network, Kodak, AOL and Hyundai. Roth holds a Master's degree in International Business from the University of California, San Diego, and a Bachelor's degree in Sociology from UC Berkeley.
ABOUT MOVEMove, Inc. (NASDAQ:MOVE), the leader in online real estate, operates: Realtor.com® and the award-winning Realtor.com suite of real estate search mobile apps; Top Producer Systems, a leading developer of real estate sales and marketing software; ListHub, the leading syndicator of real estate listings and performance reports; TigerLead Solutions, the premier lead generation and lead management system for real estate professionals; Move.com; Moving.com, and SeniorHousingNet. Move, Inc. is based in Campbell, California. This press release may contain forward-looking statements, including information about management's view of Move's future expectations, plans and prospects, within the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties and other factors which may cause the results of Move, its subsidiaries, divisions and concepts to be materially different than those expressed or implied in such statements. These risk factors and others are included from time to time in documents Move files with the Securities and Exchange Commission, including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on Move's future results. The forward-looking statements included in this press release are made only as of the date hereof. Move cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, Move expressly disclaims any intent or obligation to update any forward-looking statements to reflect subsequent events or circumstances. SOURCE Move, Inc.
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