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Unlocking Extraordinary Returns With Extra Space

NEW YORK ( TheStreet) -- Extra Space Storage (EXR - Get Report) is the second-largest publicly listed self storage REITs in the U.S. With more than 900 facilities (owned and managed) in a portfolio that spans 34 states, Extra Space has an exceptional, well-balanced revenue model.

In addition to its diverse operating platform, Extra Space is best known for its innovative marketing initiatives that have allowed the Salt Lake City-based REIT to leverage technology to drive consumers to rent storage space.  

With a strategic focus on quality and innovation, Extra Space has produced exceptional operating results, as evidenced by an extraordinary year-over-year total return of 73.73%.  

 

 A few days ago I had an opportunity to sit down with Spencer Kirk, the CEO and president, at The Street's New York headquarters. During the interview, Kirk talked about the company's leading results and innovatively successful operating platform.  

Thomas: Spencer, first off I want to congratulate you and your team on some exceptional and remarkable results. Starting with your most recent results, Extra Space led the sector in both revenue gains (up 6.7%) and net operating income (up 10.2%). What is driving the performance?  

Kirk:  One of the strongest factors driving the performance of Extra Space Storage has been our use of technology. Technology is the enabler that is driving the results of well-performing operators and is the bane of other operators who have yet to harness its benefits. The Internet was often hyped up as "the great equalizer," but we've found that it's proven to be "the great divider."

We've realized that we have to identify, embrace and embed technology into every aspect of our business. Extra Space has a team of more than 40 people who focus strictly on e-marketing. We're in a need-driven business, so when our customers are looking for convenient, clean, secure and well-priced storage, they turn to the Internet. And when they turn to the Internet, we'll be their top search result.  

Thomas: Remarkably, Extra Space has racked up 26 quarters of average same-store outperformance. What is the secret to the highly sustainable income performance?  
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