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What Buzzwords Are Americans Sick And Tired Of Hearing This Election Season?

Stocks in this article: PRSS

LOUISVILLE, Ky., Sept. 26, 2012 (GLOBE NEWSWIRE) -- CafePress Inc. (Nasdaq:PRSS), The World's Customization Engine TM, today announces an exciting political promotion, CafePress Buzzword Bingo, which rewards active viewer participation during the upcoming presidential debate held on Wednesday, October 3, 2012. Debate viewers are encouraged to visit CafePress' election shop during the live-telecast where CafePress will keep track of how many times each candidate uses pre-selected buzzwords, customers will reap the rewards associated with each buzzword.

The pre-selected buzzwords that CafePress will monitor for are:

  • Jobs
  • Economy
  • Obamacare
  • Middle class
  • Wall Street
  • 1%
  • "Doubling down"
  • Success
  • Freedom

In anticipation of the upcoming debate, CafePress surveyed Americans to determine what buzzwords they expect to hear the most and those they are already tired of hearing; several interesting findings came from the survey:

  • Not surprisingly, almost 50% of Americans expect to hear "economy" during the debate --  "Economy" led as the most expected buzzword across all survey demographics, including: generations, education and household income
  • 25-34 year olds, those arguably hit hardest in the jobs category during the recession, lead the generational categories surveyed, with 26% expecting "jobs" to be used most frequently
  • Only 1% of surveyed Americans expect to hear "Wall Street" mentioned, despite the fact that 22% are tired of hearing about the "1%" (much discussed during the "Occupy Wall Street" movement)
  • Only 8% of all those surveyed are tired of hearing "freedom"
  • 10% more men are tired of the phrase "doubling down" than women (27% v 17%)
  • Women are equally tired of hearing the phrases "success" and "built that" (22%)

During the debate, CafePress will host a live tally on a Bingo Board and provide sudden coupon offers on political merchandise.

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