Caribou Coffee Partners With CancerCare Through Amy's Blend Campaign To Provide Support To Those Impacted By Breast Cancer
MINNEAPOLIS, Sept. 26, 2012 /PRNewswire/ -- Caribou Coffee Company, Inc. (NASDAQ: CBOU) today announced that for the 17 th consecutive year, it will remember its original roastmaster, Amy Erickson, who lost her battle with breast cancer in 1995. Through its annual Amy's Blend program, Caribou will once again pay tribute to Amy by supporting men and women in the Caribou communities who are impacted by the disease.
As part of this year's initiative, Caribou is excited to announce a new partnership with CancerCare , a national nonprofit organization committed to providing free support services for anyone affected by cancer diagnosis. From Saturday, Sept. 29, 2012 through Wednesday, Nov. 7, 2012, Caribou will offer its special Amy's Blend collection – which includes coffee, tea, and merchandise – both in stores and online. For those that knew Amy, her enthusiasm and zeal for life was contagious, so Caribou is proud to continue to offer the collection in honor of Amy, and to donate 10 percent of all proceeds from collection sales to Cancer Care to support free services for those affected by breast cancer.
"Giving back to the community is at the core of our company, and we were moved by Cancer Care's approach to providing support services, including financial assistance, on a very local and individual level," said Mike Tattersfield, president and CEO of Caribou Coffee. "We are very excited to work with an organization that will help those impacted by breast cancer in Caribou's communities to provide support for co-payments, home care, transportation to and from treatment, and other miscellaneous costs and needs, all while paying tribute to our dear friend, Amy Erickson."Starting this Saturday, September 29 th, Caribou will also be encouraging everyone to head to the dedicated Facebook tab to learn about Amy and access valuable Cancer Care resources. For every new "Like" on Caribou's Facebook page, the company will donate an additional $1 to Cancer Care. For full terms and conditions, please visit: www.cariboucoffee.com/liketodonate.
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