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The FIAT Brand Participates In The 2012 MONOPOLY Game At McDonald's

AUBURN HILLS, Mich., Sept. 26, 2012 /PRNewswire/ -- This year marks the 20th MONOPOLY Game at McDonald's and to celebrate the FIAT brand is offering game players a chance to win a new 2013 Fiat 500. The Game begins on Tuesday, Sept. 25 through Oct. 22 in restaurants and through Saturday, Nov. 3 online with more than 30 Fiat 500 vehicles available to be won.

"The FIAT brand is excited to celebrate with and be a part of the MONOPOLY Game at McDonald's as this iconic game is recognized throughout the nation and is something consumers look forward to every year," said Tim Kuniskis, Head of FIAT Brand North America. "Having the 2013 Fiat 500 as a featured prize for participants is a great opportunity for us to bring this Italian icon to mainstream America."

Participants have two ways to enter to win a 2013 Fiat 500:

In-store: The 2012 MONOPOLY Game is available at participating McDonald's restaurants in the U.S. starting Sept. 25 through Oct. 22, or while supplies last. Players can peel Game Pieces from select menu items to collect property sets or Instant Win prizes and then enter Game Piece Codes at www.PlayatMcD.com. In all, participants will have a chance to win one of 31 2013 Fiat 500 vehicles -- 20 in-store, 10 online and one in the Grand Prize Sweepstakes online.

Online Sweepstakes: Starting Sept. 25 through Nov. 3, players 13 years and older can enter McDonald's Game Piece Codes at www.PlayatMcD.com to determine if they have won a prize in the online Game. Plus, with each Online Game Play, a participant will receive a virtual house, (valid for entry in one of three Sweepstakes), and with every fourth house the participant will receive a virtual hotel for an entry into the Grand Prize Sweepstakes for the chance to win a 2013 Fiat 500. During the Sweepstakes promotion period the FIAT brand will be giving a unique FREE Code via all FIAT brand social media outlets and the brand website, allowing participants to register for the Online Game and receive a virtual house.

The MONOPOLY Game at McDonald's is open to residents of the (50) U.S. and D.C., Canada, Guam, Saipan and Puerto Rico. The Online Game is open to residents of the (50) U.S. and D.C., Puerto Rico who are 13 years of age and older. For complete details and Official Game Rules, visit www.PlayatMcD.com.

NO PURCHASE NECESSARY. Games subject to Official Rules at participating McDonald's restaurants and at PlayatMcD.com for complete details. Void where prohibited. McDonald's and the Golden Arches logo are trademarks of McDonald's Corporation and its affiliates. MONOPOLY™, ® & © 2012 Hasbro. All rights reserved.

About the FIAT Brand The FIAT Brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. That philosophy is embodied by the North American introduction of the iconic Fiat 500 or Cinquecento – a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is synonymous with modern simple design blending form, function and a pride of ownership that is genuine.

Reminiscent of the original Cinquecento, the 2012 Fiat 500 and Fiat 500c (Cabrio) build on the vehicle's global popularity. Since its initial launch in 2007, more than 800,000 Fiat 500 vehicles have been sold in more than 80 countries around the world. The model's unquestionable popularity is the result of the Fiat 500's great ability to deliver unmatched personalization options with advanced solutions in terms of quality, engine and passenger comfort. In addition to success on the sales front, the Fiat 500 has earned more than 80 awards, including being named the 2008 European Car of the Year, 2009 World Car Design of the Year, Best New Engine of 2010 (FIAT MultiAir Turbo) and a 2012 "Recommended Pick" by Consumer Guide.

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