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TheStreet Open House

Kellogg's® Reveals The Easiest Way To Give Kids A Nutritious Breakfast

BATTLE CREEK, Mich., Sept. 26, 2012 /PRNewswire/ -- For moms, the typical school day can present all sorts of challenges, like last-minute supply needs for a project or a missing sports uniform. But serving their kids a nutritious breakfast doesn't have to be one of them. This year, Kellogg's® Love Your Cereal™ program is reminding moms that a bowl of Kellogg's cereal plus milk* is a surprisingly easy breakfast – and, as a good source of protein that offers four nutrients most likely to be lacking in kids' diets, it's easy to love.

(Logo: http://photos.prnewswire.com/prnh/20120926/CG81167LOGO-a)

(Photo:  http://photos.prnewswire.com/prnh/20120926/CG81167-b)

"For busy parents with finicky eaters, a breakfast of cereal and one cup of milk is hard to beat," said Regina Ragone, registered dietitian and nutrition director at Family Circle magazine. "Not only does this dynamic duo provide protein, but also calcium and vitamin D."

The Power of Cereal Plus MilkThere are plenty of reasons to love a bowl of Kellogg's cereal plus milk*. After a good night's sleep, children's brains and bodies are ready to refuel, but moms might not realize that their kids may not always get enough of the essential nutrients those growing bodies need to do so. Fortunately, a bowl of Kellogg's cereal plus milk*:

  • Can help close the gap on the four "nutrients of concern" that are most likely to be lacking in children's diets including fiber, calcium, vitamin D and potassium
  • Can provide a good source of fiber, which 9 out of 10 adults and children do not get enough of
  • Is affordable and easy to serve at an average of $0.50 per serving

The Surprising Benefits of CerealThe benefits of cereal go beyond its great nutrition and convenience. In fact, research shows that children who eat cereal regularly for breakfast tend to weigh less than those who skip breakfast or eat other types of breakfasts. 1 Furthermore, cereal contributes to less than 4 percent of the average person's daily intake of added sugar. 2

Love Your Cereal Kellogg's is launching an integrated advertising and marketing campaign to share the Love Your Cereal messaging with moms through print advertising, a partnership with Meredith Corporation, digital executions, on-pack and public relations efforts.

To learn more about the power of Kellogg's cereal plus milk*, visit www.LoveYourCereal.com.

About Kellogg Company Driven to enrich and delight the world through foods and brands that matter, Kellogg Company (NYSE: K) is the world's leading producer of cereal, second largest producer of cookies and crackers and - through the May 2012 acquisition of the iconic Pringles® business - the world's second largest savory snacks company. In addition, Kellogg is a leading producer of frozen foods. Every day, our well-loved brands - produced in 18 countries and marketed in more than 180 countries - nourish families so they can flourish and thrive. With 2011 sales of more than $13 billion, these brands include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®, Keebler®, Kellogg's®, Mini-Wheats®, Pop-Tarts®, Pringles®, Rice Krispies®, Special K®, and many more. To learn more about Kellogg Company, including our corporate responsibility initiatives and rich heritage, please visit www.kelloggcompany.com.

1, 2 National Health and Nutrition Examination Survey Data (2003–2006). Centers for Disease Control and Prevention (CDC). National Center for Health Statistics (NCHS). Hyattsville, MD: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention; data for boys and girls 6–17 years of age.

*one cup of milk

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