Cash Store Financial Services To Present At Two Upcoming Investor Conferences In October 2012

SeeThruEquity Fall 2012 Smallcap and Microcap Investor Conference, October 2, 2012 in New York, NY

2012 Credit Suisse Global Credit Products Conference on October 4, 2012 in Miami, FL

EDMONTON, Sept. 26, 2012 /PRNewswire/ - The Cash Store Financial Services Inc. ("Cash Store Financial" or the "Company") (TSX: CSF) (NYSE: CSFS) today announced that its Chairman and CEO, Gord Reykdal, and CFO, Craig Warnock, will be participating in two investor conferences in October to address the investment community and to provide an update on the Company's business value proposition, strategic growth plans, and financial performance.

On Tuesday, October 2, management is scheduled to conduct a group presentation at 10:40 AM ET at the SeeThruEquity Fall 2012 Smallcap and Microcap Investors Conference and will additionally be available for one-on-one meetings with investors throughout the day. Investors interested in scheduling a one-on-one meeting with management are encouraged to contact their SeeThruEquity representative in advance. This conference is being held at The Cornell Club, located at 6 East 44th Street, NY 10017.

On Thursday, October 4, the Company is scheduled to lead a group presentation at 2:10 PM ET at the Credit Suisse Global Credit Products Conference and additionally will be available for one-on-one meetings with investors throughout the day. Investors interested in scheduling a one-on-one meeting with management are encouraged to contact their Credit Suisse representative in advance. This conference is being held at the Fontainebleau Miami Beach hotel, located at 4441 Collins Avenue, Miami Beach, FL  33140.  A link to the webcast can be found on the Company's corporate website at: http://www.cashstorefinancial.ca/CorporateInformation/Investors/ConferenceReplays.aspx

About Cash Store Financial

Cash Store Financial is the only lender and broker of short‐term advances and provider of other financial services in Canada that is listed on the Toronto Stock Exchange (TSX: CSF). Cash Store Financial also trades on the New York Stock Exchange (NYSE: CSFS). Cash Store Financial operates 511 branches across Canada under the banners "Cash Store Financial" and "Instaloans". Cash Store Financial also operates 25 branches in the United Kingdom.

Cash Store Financial and Instaloans primarily act as lenders and brokers to facilitate short-term advances and provide other financial services to income-earning consumers who may not be able to obtain them from traditional banks. Cash Store Financial also provides a private-label debit card (the Freedom card) and a prepaid credit card (the Freedom MasterCard) as well as other financial services, including bank accounts.

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