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Mediaplex is the technology division of ValueClick, Inc. (NASDAQ: VCLK) and is recognized as an established, innovative leader in digital marketing analytics and advertising technology. Mediaplex technology provides a comprehensive solution for the entire buy-side digital landscape including ad serving, real time bidding (DSP), data management (DMP), tag management, attribution analysis, rich media, and more. Since 1996, Mediaplex has been a trusted partner to leading brands and agencies helping them leverage analytics and technology to maximize the return on their digital advertising investments.
About ValueClick:ValueClick, Inc. (NASDAQ: VCLK) is one of the world's largest digital marketing companies. Through a unique combination of data, technology and services, ValueClick increases brand awareness and drives customer acquisition at scale for the world's largest advertisers, and maximizes advertising revenue for tens of thousands of online and mobile publishers. ValueClick's brands include Commission Junction, ValueClick Media, Dotomi, Greystripe, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com, and PriceRunner. The Company is based in Westlake Village, California, and has offices in major advertising markets worldwide. For more information, please visit www.valueclick.com. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50420346&lang=en