This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Mediaplex Launches Master TMS, The World's Most Robust, Integrated Tag Management System.

Mediaplex, the technology division of ValueClick Inc. (NASDAQ: VCLK) and the leader in digital marketing analytics and advertising technology, today announced the formal launch of Master TMS, the world’s most robust integrated tag management solution. Master TMS ensures efficient tag implementation and superior data collection for advertisers utilizing data-driven marketing tactics and analytics strategies.

Master TMS is an evolution of Mediaplex’s container tag solution first introduced in 2007 and utilized by many of the world’s leading digital advertisers including Dell, eBay, Shutterfly and Wells Fargo. “Site tags are becoming increasingly prevalent and critical to advertisers’ digital marketing efforts. As such, providing a leading tag management solution has been a top priority for Mediaplex and ValueClick, Inc. as a whole,” said Mediaplex President David A. Yovanno. “This was a company-wide initiative that drew from the best development resources across ValueClick. We view tag management as an important service to offer current and future partners of Mediaplex and our other ValueClick businesses.”

Master TMS is a 100% vendor neutral solution; however, digital advertisers leveraging ValueClick, Inc. services will enjoy integrated pricing as well as tight data integration across many ValueClick, Inc. offerings.

Geoff Katz, vice president, client operations at Mediaplex and former director of tools and technology for Razorfish, leads product development for Master TMS. “At Razorfish we had the opportunity to vet and use many of the tag management solutions available today. With Master TMS we were able to address shortcomings and create a product that better meets the needs of today’s top digital advertisers. We feel strongly that tag management is best supplied by integrated advertising technology partners with a long track record managing tags, data and analytics for leading advertisers.”

Master TMS boasts a number of key advances including a minimized code footprint, optimized tag loading on mobile devices, improved implementation workflow and instant tag activity and health reporting.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,080.14 +21.45 0.12%
S&P 500 2,117.69 +4.76 0.23%
NASDAQ 5,092.0850 +36.0220 0.71%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs