Sept. 25, 2012
will open its 10,000
store somewhere in the world this week – but first, it's going to open its 9,999
store here in the U.S. – right here in
, to be exact.
The recognized world leader in pizza delivery
has selected a new-image "Pizza Theater" location opening Wednesday in
, and serving parts of Oceanside, to mark this historic milestone just days after the company introduced its newest product: Handmade Pan Pizza, which will be featured at the new store.
Domino's will invite customers and visitors to select one of 999 boxes at the store at
1854 Marron Drive, #102, beginning at 3 p.m. Wednesday
. Inside each box will be a certificate for a free food product and some lucky customers may find a certificate for a year's worth of free pizza.
To celebrate the milestone, all stores in the
market will be giving away free Handmade Pan Pizzas to the first 99 carryout customers who visit those locations on Wednesday. Domino's will also be making a
donation of $9,999 to Rady Children's Hospital
The "Pizza Theater" design puts the art and skill of pizza-making at the front of the store, which also features a comfortable lobby, open area for viewing the pizza-making process, seating for in-store dining, and the ability to order from an in-store kiosk and track your carryout order electronically. The store design was created by Chute Gerdeman, an award-winning design firm based in
The "Pizza Theater" design concept is complemented by Domino's new, single-tile logo – marking a significant change in the branding of the 52-year-old company. The logo will begin appearing on Domino's national advertising beginning
"This is an exciting milestone for all of us here at Domino's Pizza," said
, Domino's Executive Vice President – Franchise Operations. "We could not be more proud of the dedication and hard work put in over the past 52 years to get to this point. I believe this new store marks the start of the next chapter in the storied growth of our brand here in the U.S."
Domino's Pizza will be represented by franchise owners
(who also opened Domino's stores 9,997 and 9,998 this week) along with Domino's Executive Vice President of Franchise Operations
and Executive Vice President of Franchise Relations
Wednesday's event runs from 3 – 8 p.m.
, and will feature pizza sampling, face-painters, a bounce house, prize wheel and more entertainment.
About Domino's Pizza ®
Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery. Domino's is listed on the NYSE under the symbol "DPZ." As of the first quarter of 2012, through its global footprint primarily made up of locally-owned and operated franchises, Domino's operated a network of 9,999 franchised and Company-owned stores in
the United States
and over 70 international markets. During the first quarter of 2012, Domino's had global retail sales of nearly
, comprised of over
domestically and nearly
internationally. Domino's Pizza had global retail sales of over
in 2011, comprised of over
domestically and over
, Pizza Today named Domino's its "Chain of the Year" for the second straight year – making the company a three-time overall winner, and the first pizza delivery company to receive the honor in back-to-back years. In 2011, Domino's was ranked #1 in Forbes Magazine's "Top 20 Franchises for the Money" list.
SOURCE Domino's Pizza