"The Chinese online video industry has been characterized by fierce competition for the past several years," said Youku Tudou Chairman, CEO Victor Koo. "Now that Youku and Tudou are no longer competing with one another, it's time to let both sites be themselves. Tudou's new design and identity position it to appeal to younger, more independent audiences than the more general audience served by Youku."
"We're excited about Tudou's potential following the recent merger," said Yu Zhou, Senior Vice President of Youku Tudou Inc. and Chief Strategy Officer for Tudou. "Ever since it launched in 2005, Tudou has positioned itself as the best choice for entertainment-focused, fashion-conscious young people with a combination of innovative technology and top content. The site redesign, new social features, and the True Dou campaign will make it clear to viewers that we aren't resting on our laurels."
Youku and Tudou, China's #1 and #2 online video platforms, have a combined reach of as many as 310 million unique viewers per week, with only 14% daily overlap and 18% weekly overlap in users. A recent report from Chinese market research firm iResearch estimated that Youku Tudou serves a total of 1.6 billion hours of video every month.
Following the merger of its parent companies, Youku Tudou is continuing to develop Youku.com and Tudou.com as separate, distinct platforms sharing a unified advertising client support system. The system enhances advertising partners' potential marketing coverage while eliminating unnecessary duplicate reach, for maximum efficiency and effectiveness in ad buys.About Youku Tudou Inc. Youku Tudou Inc. is China's leading Internet television company. Through Youku and Tudou, China's two largest online video platforms, Youku Tudou offers viewers a rich library of content of premium licensed content, user generated content, and original in-house productions. According to iResearch, Youku and Tudou combined reach 310 million viewers per week in September 2012. Youku Tudou's American depositary shares are traded on NYSE under the symbol "YOKU." For more information, please contact:
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV