"The Chinese online video industry has been characterized by fierce competition for the past several years," said Youku Tudou Chairman, CEO Victor Koo. "Now that Youku and Tudou are no longer competing with one another, it's time to let both sites be themselves. Tudou's new design and identity position it to appeal to younger, more independent audiences than the more general audience served by Youku.""We're excited about Tudou's potential following the recent merger," said Yu Zhou, Senior Vice President of Youku Tudou Inc. and Chief Strategy Officer for Tudou. "Ever since it launched in 2005, Tudou has positioned itself as the best choice for entertainment-focused, fashion-conscious young people with a combination of innovative technology and top content. The site redesign, new social features, and the True Dou campaign will make it clear to viewers that we aren't resting on our laurels."
Tudou Revamps Homepage, Introduces New Content And Product Innovations
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