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TheStreet Open House

Tudou Revamps Homepage, Introduces New Content And Product Innovations





BEIJING, Sept. 25, 2012 /PRNewswire/ -- Youku Tudou Inc., China's leading Internet television company (NYSE: YOKU) ("Youku"), kicked off the 100-day "True Dou" differentiation campaign for Tudou today with the unveiling of a revamped site design and the introduction of new social features and original programming. Youku Tudou's first major campaign following the merger of its parent companies on August 23, 2012, "True Dou" will further distinguish between the Youku and Tudou brands operated under Youku Tudou's dual-platform strategy.

The campaign highlights the youthful, fashion-forward nature of the Tudou brand with a clean new site design and compelling new content and features. A larger, sleeker video player is front and center in Tudou's new layout, while an all-new discussion feature, "Doupao," makes it easier than ever for viewers to discuss videos in real time. Three new channels of Tudou-specific content -- Tudou Original, Entertainment, and Animation -- guarantee that viewers will have plenty to talk about. The new website will go live to the public on September 26, 2012.

Tudou's new "Doupao" feature makes video-watching a social activity again. Pop-up bubbles on top of videos display real-time feeds of video comments, making online conversation about videos easier and more natural than ever before. Rather than shunting comments to the bottom of the video page, or sending users to microblogging services for discussion, "Doupao" integrates the conversation into the video viewing experience in a natural, transparent fashion.

Tudou also announced three new self-produced programs under its youth-focused Tudou Original brand. The first of these, "Yif Magic," premieres on Tudou in conjunction with the revamped website, and will offer weekly installments of entertainment programming every Friday. The forthcoming "Tudou Surfin'" and "Tudou Groovin'" series will present regular video magazine-style updates on global pop music, celebrities, and the entertainment industry. 

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