This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Alliance Data Signs New Multi-Year Agreement With Westgate Resorts, A Premier Operator Of Time Share And Destination Accommodations

DALLAS, Sept. 25, 2012 /PRNewswire/ -- Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced its Retail Services business has signed a new multi-year agreement to provide comprehensive co-brand credit card services for Orlando, Fla.-based Westgate Resorts, the largest privately held developer in the vacation ownership industry, and a subsidiary of Central Florida Investments, Inc. (CFI).  The company was founded in 1982 and comprises a collection of resorts across 27 experiential-themed properties offering more than 10,000 guest rooms in some of the most popular vacation destinations across the United States, including Orlando, Fla.; Gatlinburg, Tenn.; Williamsburg, Va.; and Park City, Utah, among others.  Each resort features luxurious villa accommodations, a multitude of on-site amenities, and an extensive family-oriented activities program for guests.


Alliance Data will provide Westgate Resorts co-brand cardholders with full account service, including online account activation and management, flexible financing options and marketing communications designed to support repeat purchases and engender customer loyalty.  The co-brand offering will be targeted to customers that meet Alliance Data's traditional credit quality standards.

"The secret to our success at Westgate Resorts is the tremendous value we provide our timeshare owners, and we look forward to expanding this value through our new co-branded credit program developed by Alliance Data," said Mark Waltrip, chief operating officer of Westgate Resorts. "We also look forward to using Alliance Data's robust credit marketing tools and sophisticated analytics capabilities to better understand our guests' wants and needs, so we can constantly improve our existing loyalty programs and deliver new benefits for being a Westgate owner."

Alliance Data will offer marketing solutions and flexible financing options for the Westgate Resorts co-brand credit card program, with the goal of extending brand affinity among cardholders in this high-growth industry. Alliance Data will develop a points-based loyalty program for Westgate Resorts cardholders, which will offer points for all card purchases and additional incentives for using the card at Westgate Resorts vacation properties. Points will be redeemable for rewards such as accommodation upgrades, discounts on resort amenities, and other special offers.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,888.35 +168.43 0.95%
S&P 500 2,102.63 +22.22 1.07%
NASDAQ 5,156.3060 +47.64 0.93%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs