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Coldwater Creek Announces 1-for-4 Reverse Stock Split

Stockholders with shares held in book-entry form or through a bank, broker or other nominee are not required to take any action. Beneficial holders may contact their bank, broker or nominee for more information. Stockholders with shares held in certificate form are required to exchange their stock certificates for new certificates or book-entry shares representing the shares of common stock resulting from the reverse stock split. Shortly after October 4, 2012, registered holders who hold stock in certificate form will receive a Letter of Transmittal and instructions for exchanging their certificates from the Company's exchange agent, Computershare Trust Company, N.A.

Coldwater Creek is a leading specialty retailer of women's apparel, gifts, jewelry, and accessories that was founded in 1984 and is headquartered in Sandpoint, Idaho. The Company sells its merchandise through premium retail stores across the country, online at www.coldwatercreek.com and through its catalogs.

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION:

This news release contains "forward-looking statements" within the meaning of the securities laws, including statements about the Company's ability to maintain its listing on the Nasdaq Global Select Market, attract investors and capitalize on the positive changes it has made to its brand and the impact of those changes. These statements are based on management's current expectations and are subject to a number of uncertainties, risks and assumptions that may not fully materialize or may prove incorrect. As a result, our actual results may differ materially from those expressed or implied by the forward-looking statements. Important factors that could cause actual results to differ materially from estimates or projections contained in the forward-looking statements include, but are not limited to:

  • the inherent difficulty in forecasting consumer buying and retail traffic patterns and trends, which continue to be erratic and are affected by factors beyond our control, such as current macroeconomic conditions, high unemployment, continuing heavy promotional activity in the specialty retail marketplace, and competitive conditions and the possibility that because of lower than expected customer response, or because of competitive pricing pressures, we may be required to sell merchandise at lower than expected margins, or at a loss;
  • potential inability to attract and retain key personnel;
  • our new design aesthetic may take longer to implement than expected or may not resonate with our customers;
  • difficulties in forecasting consumer demand for our merchandise as a result of changing fashion trends and consumer preferences;
  • changing business and economic conditions resulting in our inability to realize our sales and earnings expectations;
  • our potential inability to recover the substantial fixed costs of our retail store base due to sluggish sales, which may result in impairment charges;
  • our potential inability to maintain compliance with debt covenants;
  • delays we may encounter in sourcing merchandise from our foreign and domestic vendors, including the possibility our vendors may not extend us credit on acceptable terms, and the potential inability of our vendors to finance production of the goods we order or meet our production needs due to raw material or labor shortages;
  • our foreign sourcing strategy may not lead to reduction of our sourcing costs or improvement in our margins;
  • increasing competition from discount retailers and companies that have introduced concepts or products similar to ours;
  • marketing initiatives may not be successful in increasing traffic in the near term, or at all;
  • difficulties encountered in anticipating and managing customer returns and the possibility that customer returns may be greater than expected;
  • the inherent difficulties in catalog management, for which we incur substantial costs prior to mailing that we may not be able to recover, and the possibility of unanticipated increases in mailing and printing costs;
  • unexpected costs or problems associated with our efforts to manage the complexities of our multi-channel business model, including our efforts to maintain our information systems;
  • our revolving line of credit may not be fully available due to borrowing base and other limitations;
  • the benefits expected from our merchandising and design initiatives may not be achieved or may take longer to achieve than we expect;
  • the actual number and timing of planned store closures depends on a number of factors that cannot be predicted, including among other things the future performance of our individual stores and negotiations with our landlords;
  • our common stock may be subject to delisting if our common stock does not close at or above $1.00 per share for a minimum of 10 consecutive business days following the reverse stock split, or if we fail to meet any of the other listing requirements in the future;

and such other factors as are discussed in our most recent Annual Report on Form 10-K, Quarterly Report on Form 10-Q, and Current Reports on Form 8-K filed with the U.S. Securities and Exchange Commission. You should not place undue reliance on forward-looking statements, which are based on current expectations and speak only as of the date of this release. We do not assume any obligation to publicly release any revisions to forward-looking statements to reflect events or changes in our expectations after the date of this release.

CONTACT: Lyn Walther
         Divisional Vice President, Investor Relations
         208-265-7005
         Web site:  www.coldwatercreek.com

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