This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Atlanta-Area “Bullion Express” Retailer Rebranded As “Southern Bullion Coin & Jewelry”

DGSE Companies, Inc. wholly-owned subsidiary Southern Bullion Coin & Jewelry, the Southeast’s largest wholesale dealer of precious metals, rare coins and jewelry, announced today the addition of DGSE Companies’ Bullion Express - Atlanta, Georgia location to the Southern Bullion collection of retail locations.

Effective immediately, the Atlanta location will begin operating as a Southern Bullion retailer, sharing branding, procedures, regional management and marketing assets currently employed throughout the other twenty-three Southern Bullion locations.

Located in the city’s thriving Buckhead district, the Atlanta store opened in April of this year, following the Bullion Express brand’s debut in Chicago two months prior. From inception, the store has focused on core business offerings identical to those of Southern Bullion: buying and selling precious metals, rare coins and currency, jewelry and diamonds.

Atlanta is centrally-located in the retailer’s regional footprint, which covers much of the South, from four Gulf Coast locations, extending north and east to Northern Tennessee. It marks the 4 th Georgia location, with established stores in Columbus, Dalton and Ringgold.

“The Southern Bullion brand benefits from an excellent reputation and loyal customer base throughout the Southeast and we expect those qualities to contribute to the success of the Atlanta location,” commented Southern Bullion president and CEO, Jim Vierling. “The Buckhead store is truly cutting edge in design and technology and we will continue to support the dynamic customer experience.”

To promote the rebranding and introduce new customers to the location, Southern Bullion is hosting a week-long “Gold Buying Event” from September 24 th through September 29 th. During the 6-day event, Southern Bullion Coin & Jewelry is inviting customers throughout the area to visit Southern Bullion to take advantage of the recent and dramatic increase in gold prices, triggered by the Fed’s introduction of another round of quantitative easing.

Additional personnel will be on-hand for the event, which is open to the public from 10AM to 6PM Monday through Friday and 10AM to 4PM on Saturday.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,776.12 -200.19 -1.11%
S&P 500 2,067.89 -18.35 -0.88%
NASDAQ 4,900.8850 -46.5560 -0.94%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs