This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Atlanta-Area “Bullion Express” Retailer Rebranded As “Southern Bullion Coin & Jewelry”

Stocks in this article: DGSE

DGSE Companies, Inc. wholly-owned subsidiary Southern Bullion Coin & Jewelry, the Southeast’s largest wholesale dealer of precious metals, rare coins and jewelry, announced today the addition of DGSE Companies’ Bullion Express - Atlanta, Georgia location to the Southern Bullion collection of retail locations.

Effective immediately, the Atlanta location will begin operating as a Southern Bullion retailer, sharing branding, procedures, regional management and marketing assets currently employed throughout the other twenty-three Southern Bullion locations.

Located in the city’s thriving Buckhead district, the Atlanta store opened in April of this year, following the Bullion Express brand’s debut in Chicago two months prior. From inception, the store has focused on core business offerings identical to those of Southern Bullion: buying and selling precious metals, rare coins and currency, jewelry and diamonds.

Atlanta is centrally-located in the retailer’s regional footprint, which covers much of the South, from four Gulf Coast locations, extending north and east to Northern Tennessee. It marks the 4 th Georgia location, with established stores in Columbus, Dalton and Ringgold.

“The Southern Bullion brand benefits from an excellent reputation and loyal customer base throughout the Southeast and we expect those qualities to contribute to the success of the Atlanta location,” commented Southern Bullion president and CEO, Jim Vierling. “The Buckhead store is truly cutting edge in design and technology and we will continue to support the dynamic customer experience.”

To promote the rebranding and introduce new customers to the location, Southern Bullion is hosting a week-long “Gold Buying Event” from September 24 th through September 29 th. During the 6-day event, Southern Bullion Coin & Jewelry is inviting customers throughout the area to visit Southern Bullion to take advantage of the recent and dramatic increase in gold prices, triggered by the Fed’s introduction of another round of quantitative easing.

Additional personnel will be on-hand for the event, which is open to the public from 10AM to 6PM Monday through Friday and 10AM to 4PM on Saturday.

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,461.32 -153.49 -0.92%
S&P 500 1,927.11 -14.17 -0.73%
NASDAQ 4,382.8470 -36.6310 -0.83%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs