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Atlanta-Area “Bullion Express” Retailer Rebranded As “Southern Bullion Coin & Jewelry”

Stocks in this article: DGSE

DGSE Companies, Inc. wholly-owned subsidiary Southern Bullion Coin & Jewelry, the Southeast’s largest wholesale dealer of precious metals, rare coins and jewelry, announced today the addition of DGSE Companies’ Bullion Express - Atlanta, Georgia location to the Southern Bullion collection of retail locations.

Effective immediately, the Atlanta location will begin operating as a Southern Bullion retailer, sharing branding, procedures, regional management and marketing assets currently employed throughout the other twenty-three Southern Bullion locations.

Located in the city’s thriving Buckhead district, the Atlanta store opened in April of this year, following the Bullion Express brand’s debut in Chicago two months prior. From inception, the store has focused on core business offerings identical to those of Southern Bullion: buying and selling precious metals, rare coins and currency, jewelry and diamonds.

Atlanta is centrally-located in the retailer’s regional footprint, which covers much of the South, from four Gulf Coast locations, extending north and east to Northern Tennessee. It marks the 4 th Georgia location, with established stores in Columbus, Dalton and Ringgold.

“The Southern Bullion brand benefits from an excellent reputation and loyal customer base throughout the Southeast and we expect those qualities to contribute to the success of the Atlanta location,” commented Southern Bullion president and CEO, Jim Vierling. “The Buckhead store is truly cutting edge in design and technology and we will continue to support the dynamic customer experience.”

To promote the rebranding and introduce new customers to the location, Southern Bullion is hosting a week-long “Gold Buying Event” from September 24 th through September 29 th. During the 6-day event, Southern Bullion Coin & Jewelry is inviting customers throughout the area to visit Southern Bullion to take advantage of the recent and dramatic increase in gold prices, triggered by the Fed’s introduction of another round of quantitative easing.

Additional personnel will be on-hand for the event, which is open to the public from 10AM to 6PM Monday through Friday and 10AM to 4PM on Saturday.

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