This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Strategic Online Marketing Agreement Signed By InterCure, XTL Biopharmaceuticals' Subsidiary

HERZLIYA, Israel, September 24, 2012 /PRNewswire/ --

XTL Biopharmaceuticals Ltd. ("XTL") today announced that InterCure Ltd. ("InterCure"), which is approximately 45.4% (50.79% on a fully diluted basis) held by XTL, signed a strategic service agreement with a private company (" the Marketing Company") wholly owned by Mr. Shay Ben Yitzhak and Mr. Avner Yassur.

Ben Yitzhak and Yassur, who are behind several of the most successful online marketing ventures, are now entering the health sector through InterCure, a medical device company publically traded on the Tel-Aviv Stock Exchange (TASE).

Few of the companies in which Ben Yitzhak and Yassur held pivotal marketing and management including 888 Holdings plc (LSE: 888), Empire Online and were partners with Mr. Noam Lanir in the limited partnership Chanpak (the controlling shareholder in Babylon Ltd. (TASE: BBYL), are the wholly owners of a new online marketing service company they have established exclusively for the online marketing of InterCure's products.

According to the agreement signed by the parties, Ben Yitzhak and Yassur's marketing company will have the right to invest up to NIS 11 million ( $2.8 million USD) in InterCure at NIS 0.54 per share (approximately 20% premium on the share price as of today), subject to achieving annual sales of up to approximately NIS 120 million ( $30 million USD) in online marketing sales channels. If all of the above warrants shall be exercised (including cashless exercise), Ben Yitzhak and Yassur will hold approximately 30% of the issued and outstanding share capital of the InterCure.

InterCure, a publically traded company on the Tel-Aviv Stock Exchange, reported sales of approximately NIS 5 million ( $1.25 million USD) in the first 6 months of the year.

About InterCure, Ltd. ("InterCure") and RESPeRATE

InterCure Ltd. (Tel-Aviv Stock Exchange: INCR) is active in the hypertension market, from which approximately 75 million people suffer from the in the US alone (more than 1 billion worldwide). InterCure markets the RESPeRATE®, the world's first FDA-cleared, non-invasive, non medicinal, OTC blood pressure treatment device ( In a market where seven out of 10 hypertensives are NOT controlled despite the availability of more than 100 blood pressure medications, RESPeRATE provides an effective non-drug adjunctive therapy with no side effects.  

Over 200,000 RESPeRATE® units have been sold to date primarily in the US. RESPeRATE is further cleared marketing by the health regulators in Europe (CE Mark), Canada, South Korea, Israel and other countries and was recently added to the UK's National Health Service Drug Tariff for full reimbursement.

RESPeRATE is based on patented respiratory modulation technologies by way of reduction of the excessive activity of the sympathetic nerve system - a common problem of numerous chronic diseases, such as chronic heart failure, insomnia and stress.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $94.02 0.00%
FB $104.07 0.00%
GOOG $683.57 0.00%
TSLA $162.60 0.00%
YHOO $27.97 0.00%


Chart of I:DJI
DOW 16,204.97 -211.61 -1.29%
S&P 500 1,880.05 -35.40 -1.85%
NASDAQ 4,363.1440 -146.4150 -3.25%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs