Who's doing the work?
Kitchen renovation is a major project, and most homeowners recognize that it calls for professional help. Nationwide, 81% of homeowners surveyed reported hiring one or more service providers to do the work. Of homeowners on Houzz, 57% are planning to hire a general contractor, about a third plan to hire a
and another third will be working with an architect.
Overall, 42% reported outsourcing every aspect of the project to a professional. Homeowners on the East Coast and in California reported the highest rates of outsourcing their kitchen renovation in its entirety to a professional: 55% of homeowners in Miami and Los Angeles, 54% in New York and 53% in Philadelphia and San Francisco.
Mountain and Pacific Northwest residents are more likely to do at least some of the work themselves, with only 30% of homeowners in Denver and Salt Lake City outsourcing their kitchen remodel completely. Similarly, only 33% of Seattle residents and 34% of those surveyed in the Portland metro area are choosing to hire a professional to do all of the work.
Home Remodel as Investment?
When we surveyed the Houzz community of more than 7 million homeowners about their remodeling plans and budgets, we felt reasonably certain that return on investment would be a key theme. After all, economic indicators such as the government's latest report on job growth suggest that consumers might be well advised to watch every penny.
What we found instead is that homeowners are putting far more emphasis on making their homes stylish and functional than on trying to turn a profit -- by a factor of 2 to 1. These and other sometimes surprising findings are the subject of this new series, looking at some of the most popular remodeling projects nationwide and how those projects and costs differ regionally or by metropolitan area.
--By Liza Hausman, v.p. marketing at
Liza Hausman on Twitter
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