This was decided at the end of last week at a company board meeting according to Kara Swisher at AllThingsD.
What is she going to say?
Swisher has already alluded to the fact that Marissa will probably "zero in" on search and ad technology. Venture Beat says that Mayer will "double down" on search. But what does that mean?Below I give my best guesses for what kinds of things she will speak to during her company-wide meeting Tuesday:
Search: Everyone knows that Carol Bartz approached Microsoft (MSFT - Get Report) to outsource Yahoo!'s search in 2009. Back in 2010 in a chat with Michael Arrington, Mayer even endorsed Bartz's strategy. However, the deal hasn't worked out for either Yahoo! or Microsoft. Bing's revenue per search continues to lag Google's (GOOG). Let's be honest, they probably will never close the gap. Even though Microsoft controls the back-end search, Yahoo! does control the front-end. This is why their search results did a little better than expected a couple of quarters ago. It wasn't because Microsoft's results got any better but because Yahoo did a better job with their "look and feel" on the front end that led to better click-through rates. So, I expect Mayer to say Tuesday that Yahoo can do better -- much better -- on controlling this front-end aspect of search on their sites. Just through doing this alone, I bet Mayer believes that they can stop the search market share decline, if not actually turn it around. But will she say what will happen with Microsoft longer-term? Probably not. Their current deal doesn't end until next spring. I suspect there are already lots of discussions going on. Mayer can do several things leading up to the expiration date:
- Re-up with Microsoft for more money -- probably the safest decision and the one most people expect her to make
- Go it alone -- probably the riskiest decision and the one most people think least likely
- Find a new search partner, like Facebook (FB - Get Report) for example
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