This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Good Times Restaurants Inc. Rolls Out Hatch Valley New Mexico Green Chile Menu With Expanded Test Of Breakfast Burritos

Good Times Restaurants Inc. (NASDAQ: GTIM) today announced a limited time offer menu of Hatch Valley New Mexico green chile items and an expanded test of its Hatch Valley breakfast burritos. The limited time menu consists of Green Chile Cheese Fries, a Green Chile Slider and a unique Green Chile Burger or Chicken with our green chile chutney and whole roasted green chiles.

Commenting on the new menu items, President & CEO, Boyd Hoback said, “Over the course of the last year, we tested every authentic green chile recipe in the market and developed an authentic roasted green chile flavor that has both a wide appeal but that has the kick of a true green chile found at most of the smaller genuine Mexican restaurants. The limited time offer menu coincides with the Hatch Valley Green Chile season and we plan on running it through October.”

The Company also reported that it has expanded its test of $2 Hatch Valley New Mexico Green Chile Breakfast Burritos to four restaurants in anticipation of a system-wide rollout later in 2012. Hoback added, “We did not want to come to market with another breakfast menu that is available at every other quick service restaurant but wanted to enter the daypart with a truly unique proposition that is consistent with our brand of providing innovative, authentic, regional flavors. Our initial goal is incremental sales of 6%, which we’ve achieved in test, with a longer term goal of over 10% incremental sales from the breakfast daypart. Our product and operations team have done a fantastic job of developing a simple menu of four authentic green chile burritos, all available at $2 each with a very profitable labor model. It’s a great value for the customer and comparable products are only available at the smaller Mexican restaurants. We estimate that at 8% of sales, it will generate an additional $1 million in profit to our system of restaurants with a low breakeven sales hurdle.”

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,928.20 -142.20 -0.79%
S&P 500 2,089.46 -25.03 -1.18%
NASDAQ 4,939.3270 -77.6020 -1.55%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs