Today, Hitachi America, Ltd., a wholly-owned subsidiary of Hitachi, Ltd. announced the debut its new U.S. all-digital corporate brand campaign. The multimillion dollar campaign illustrates and highlights Hitachi’s products, services and solutions supporting four key industry sectors: Automotive, IT, Medical and Power industries.
Hitachi's new all-digital corporate brand campaign is using infographics to showcase Hitachi's expertise in four key industry sectors. The campaign can be viewed at http://www.hitachi.us/innovation/
According to Lauren Raguzin, Director of Branding and Corporate Communications for Hitachi America, Ltd., “The campaign utilizes infographics to illustrate very simply how Hitachi’s products, services and solutions are deeply embedded in so many elements of society, while reinforcing Hitachi’s leadership position in the Social Innovation Business; a field that focuses on creating safe and secure advanced social infrastructure that is supported by highly sophisticated IT.”
The campaign, which is targeted at opinion leaders, C-level executives and key business decision makers, begins today through March, 2013 across a wide spectrum of digital media outlets. Online media includes: Atlantic, BloombergBusinessweek, Forbes, Harvard Business Review, Google, LinkedIn, Politico and The Washington Post. Additionally a campaign microsite launched today at www.hitachi.us/innovation.
The microsite includes four different interactive landing pages, where visitors can explore and learn more about Hitachi’s deep expertise. For example, Hitachi pioneered the first Open MR system and Hitachi has also developed cutting edge proton beam technology being used to treat certain forms of cancer.MRM NY is responsible for the digital creative and production and the media buying is handled by Initiative NY. Billings for the account were not disclosed. Michael Mclaren, President, MRM East adds, “We are really excited about this new campaign – it’s smart, fresh and bold, leveraging MRM’s expertise in simplifying complex technical challenges; we were able to deliver a robust digital creative solution showcasing how Hitachi answers society’s call for new and greener environmental solutions by introducing new technology through the “Social Innovation Business”. The campaign drives awareness of Hitachi as a leader in the social infrastructure business and presents ideas that look at Hitachi’s business through the lens of how Hitachi technology helps people in their everyday lives. By creating overall awareness for the range and depth of Hitachi technologies; a more qualified audience will be driven to the U.S. portal through digital channels.”