About the Harris Poll and Google Consumer Surveys PlatformThe Harris Poll and Google Consumer Surveys have partnered to develop and bring to market a new choice for consumers of market research. On an ongoing basis, industry benchmarks will be collected and delivered, free of charge, within the Harris Poll and Google Consumer Surveys platform. Through the Harris Poll and Google Consumer Surveys platform, businesses, both large and small, are able to then compare themselves to these industry benchmarks at a fraction of the cost of traditional market research.
About Google Consumer Surveys Google Consumer Surveys, part of Google Inc. (NASDAQ: GOOG), is a fast, accurate, and affordable way to do quantitative market research online. Google Consumer Surveys takes a new approach to survey sampling, data collection and post-stratification weighting. People browsing the web come across your questions when they try to access premium content like news articles or videos. Questions run across sites in our diverse publisher network in order to get the necessary respondents. Publishers—online news sites, video creators, and app developers—make money as site visitors provide answers. Google automatically aggregates and analyzes responses, providing the data back to you through a simple online interface. www.google.com/insights/consumersurveys
About the Harris Poll The Harris Poll, part of Harris Interactive Inc. (NASDAQ: HPOL), is one of the longest running and most respected barometers of public opinion in the United States. It has become synonymous with marketplace credibility and is widely accepted as a trusted source of accurate information for businesses, consumers and the media alike. The Harris Poll's reputation, quality, and compelling content from opinion polling as well as multi-client studies make better media coverage and wider reach possible. For more information, please visit www.theharrispoll.com.
About Harris InteractiveHarris Interactive is one of the world's leading market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll® and for pioneering innovative research methodologies, Harris offers proprietary solutions in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research. Harris possesses expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Additionally, Harris has a portfolio of multi-client offerings that complement our custom solutions while maximizing our client's research investment. Serving clients in more than 215 countries and territories through our North American and European offices, Harris specializes in delivering research solutions that help us - and our clients - stay ahead of what's next. For more information, please visit www.harrisinteractive.com.Press Contact: Corporate CommunicationsThe Harris Poll212-539-9600 firstname.lastname@example.org
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