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TheStreet Open House

The Green Giant And Celebrity Mom Alison Sweeney Team Up For A Family Event In Augmented Reality At Grand Central Terminal

“As parents, it’s our responsibility to ensure our kids are having healthy meals that include lots of veggies,” said Sweeney. “Green Giant is the ultimate partner to support parents in this mission—we are taking the One Giant Pledge and want everyone else to join us!”

The event is geared toward New York City families who will be among the first to take the pledge in person with the Green Giant.

Jonathan Morano, Principal of Sacred Heart School of Jesus in New York City, encourages families to take the pledge. “We recognize the importance of eating healthy to keep our students’ bodies and minds strong,” said Morano. “One Giant Pledge is a creative way to get kids excited about eating one more vegetable a day.”

Take One Giant Pledge OnlineThose who can’t attend the event can take One Giant Pledge online by visiting the Green Giant Facebook page at www.facebook.com/GreenGiant. Families can pledge to eat more vegetables with an online Green Giant experience. Each participating family member will identify a goal—such as becoming an astronaut or teacher—that is motivating them to take the pledge and can upload a picture to generate a fun, customized pledge with the Green Giant. That “Proof of Pledge” can be used for sharing, printing and adding to the Facebook photo gallery. Other fun tips and tools and rewards will be available, such as a 30-day pledge calendar, wristbands and more.

About Green GiantGreen Giant started out in Le Sueur, Minnesota, as the Minnesota Valley Canning Company in 1903, when some 11,750 cases of white cream-style corn were sold in the company’s first year. For the past 100 years, the Giant’s Valley is where fresh and great-tasting vegetables are grown and picked at the peak of perfection. Green Giant has been implementing sustainability into the business since 1929 when the company introduced vacuum-pack technology and Green Giant has plans to continue to become “greener” in the future. The brand is now part of General Mills, Inc.



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