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People are addicted to their mobile phones and tablets. But what happens when they want to go truly mobile in an automobile? In this
recent article in the tech news site GigaOM.com, Robert Acker, general manager of Aha by Harman, argues that the challenge is to deliver the mobile apps and services that consumers want in a way that makes safety the top priority.
Acker notes that banning cell phone use or texting is unlikely to work. Consumers simply don’t want to cut themselves off from these useful communications, entertainment, and productivity devices for the 15 or more hours spent inside a car each week. At the same time, the current practices of millions of drivers poking, swiping, and typing on touch screens of their mobile devices is worrysome at best.
To do that, Acker suggests automakers and their suppliers must look beyond interface design and consider human behavior. For generations, drivers have managed to stay relatively safe while reaching for the volume knob on a car radio, or pushing a present button. The key will be to map a diverse array of new digital services and applications to familiar human behaviors that minimize the distractions for the driver.
To read the full text of the article, visit GigaOM:
www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets — supported by 15 leading brands, including AKG, Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson. The company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,400 people across the Americas, Europe and Asia, and reported net sales of $4.4 billion for the 12 months ended June 30, 2012. The company's shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.
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