For many, owning a restaurant is a dream come true—industry experts estimate there are more than 300,000 independently owned restaurants across the country. And despite the long hours, hard work and financial risk accompanying that dream, restaurateurs are devoted to serving their customers. To celebrate their entrepreneurial spirit of service, Ecolab is inviting restaurant owners to share their stories for a chance to win a makeover by Ecolab’s “Champions of Clean” in the first-ever Ecolab Clean Makeover Contest.
“At Ecolab we’re privileged to be part of the Foodservice industry where so many passionate, inspired people create places for us to celebrate the events in our lives, big and small, while enjoying great food,” said Nicolas Granucci, Ecolab vice president of Foodservice Marketing. “We want to recognize that contribution by giving away a year’s worth of the best Ecolab has to offer to one foodservice operator.”
As most in the business will attest, running a restaurant is no picnic. With nearly a million restaurants 1 in the U.S., there’s plenty of competition vying for consumer dollars. “Guests definitely have a choice on where to go, and it’s up to me to ensure that the guest experience is fulfilled from beginning to end. When I know that sanitation and cleanliness are taken care of, I can stay focused on what I need to be focused on,” said Chef Eric Miller, who tested the Ecolab Clean Makeover concept.
“Restaurateurs work very hard and have a tremendous amount to do on a day-to-day basis. Ecolab’s commitment is to provide dependable sanitation solutions that give them more time to be creative and enhance the guest experience,” said Granucci. “With the Clean Makeover approach we actually send an entire team of experts that we call ‘The Champions of Clean’ to a customer’s operation. They examine every element of a customer’s sanitation program and then make a customized recommendation for that customer to achieve the right goals for him or her.”