Mobility -- it's the keyword here. And Barron's doesn't get it.
Mobility in the workforce. And the epic migration from desktop to mobile in social and new media.
Today's worker, particularly in tech and related sectors, doesn't take a gig with a company, stay there 35 years, collect a pension and live on a fixed income in retirement. In this world of LinkedIn profiles and hyper-networking, folks in tech are always looking for a job even if they're not.
It's so competitive that companies such as Facebook -- likely a popular target for headhunters -- have no choice but to get aggressive -- and creative -- with compensation. There's no better way to entice people than with stock. They're not sticking around for the free lunches, 401K and San Francisco rent control. That stuff means nothing to cats making $80,000 (or more) plus options straight out of college.It's so much more complex than the Barron's article makes it out to be. They paint Facebook as irresponsible, yet make no mention of the type of talented high-demand worker they must attract and maintain. Of course, when an executive or other key employees leave, the bears squawk. It's a contradiction these bears are likely not even conscious of. To dog Facebook for its slow mobile transition shows a profound ignorance. I would love to waste two years and still be (according to eMarketer :
- Sixth in 2012 mobile ad revenue, slightly behind Apple.
- Projected to catapult to second, between Google and Pandora (P) in 2013 and 2014.
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