This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Why Google or Amazon Would Screw Up Pandora

Stocks in this article: P AMZN GOOG

Pandora's sales staff does this daily. And Westergren, who tells the story better than anybody, travels the country doing the same. The company takes part in old-fashioned, boots on the ground, hand shaking, relationship building, face-to-face selling.

Nobody in the media or analyst community, present company excluded, talks about the existence, let alone the power of this approach.

At the local and regional level, Pandora often calls on clients who have only done local radio -- and maybe local television and/or print media -- for decades. Historically and automatically, that's where their ad budgets go cycle after cycle.

Think about the types of companies Pandora does or can call on. Your geographic location and experiences dictate whether or not you have heard of these iconic brands. Nobody Beats the Wiz. Crazy Eddie (R.I.P). Mancini's Sleepworld. New Yorkers and San Francisco Bay Area residents best know these names (and Seinfeld fans know the Wiz), but everybody knows similar icons.

It's a slow build. Not just getting the infrastructure of sales offices off of the ground, but persuading these businesses to change what they have been doing for ages and allocate at least some of their advertising budget away from terrestrial radio, local television or print and to Pandora.

Pandora continues to experience incredible success selling local as well as at the more formal national and agency level. There are several reasons why.

Pandora provides more effective advertising solutions than terrestrial radio. When you consider Pandora's user base, dominance in mobile, multi-platform capabilities and ability to target by age, location and musical taste, it's no surprise it can lure advertisers away from less effective channels.

As Pandora Chairman and CEO Joe Kennedy explained on the company's recent conference call, when you buy a terrestrial radio ad, plenty of people who you do not want to or should not target hear your ad. With Pandora, you get much more bang for your buck.

And, again, there's the Westergren factor. When I worked in radio, sales people had closers. If a client was on the fence, they brought somebody or something with them to the crucial next meeting to seal the deal. Westergren is Pandora's closer.

2 of 3

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs