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Philips And RAD-AID Demonstrate Commitment To Women's Healthcare At 2012 Clinton Global Initiative Annual Meeting

NEW YORK, Sept. 24, 2012 /PRNewswire/ -- Royal Philips Electronics (NYSE: PHG, AEX: PHI) announced today that the Clinton Global Initiative (CGI) is featuring Asha Jyoti, a collaborative women's healthcare outreach program established by RAD-AID International, Philips Healthcare, and Postgraduate Institute of Medical Education and Research (PGIMER) of Chandigarh, in the "Champions of Action" plenary session at the CGI 2012 Annual Meeting in New York. Asha Jyoti, meaning "Ray of Hope" in Hindi and Punjabi, is an innovative, mobile women's healthcare outreach program for comprehensive women's healthcare needs including cervical cancer, osteoporosis and breast cancer screenings and follow-up care.

The program was established as a model for preventive healthcare for semi-urban and rural areas in India by equipping a special mobile outreach van with imaging technology and clinical referral services for efficiently and effectively addressing multiple care needs. In addition to being a model for integrating women's health services, the collaboration is a unique public-private partnership between the private sector (Philips Healthcare), non-profit non-governmental organization (RAD-AID), and government (PGIMER) entities to innovate healthcare solutions.

Beginning in 2010, Philips and RAD-AID teamed up with Project HOPE to help improve access to radiology services in emerging markets and developing countries. RAD-AID's comprehensive radiology assessment tool (Radiology-Readiness ) analyzed the need for medical imaging technologies in India, China, Africa and Haiti. Through this Commitment to Action, the team identified women's health services, particularly for the poor in semi-urban and rural areas, as a key unmet need in India.

To address this unmet need, Philips Healthcare, RAD-AID and PGIMER developed a five-year mobile women's health imaging clinic, the Asha Jyoti program, to provide screening and follow-up care for breast cancer, cervical cancer and osteoporosis to thousands of underserved women in Northern India every year. In addition, RAD-AID is providing educational and program planning support to health workers and staff via on-site and on-line approaches optimizing healthcare quality and safety. RAD-AID will launch an online portal in collaboration with the Philips Learning Center to provide online radiology learning activities.

"Asha Jyoti serves as an economical and sustainable outreach model to provide timely and affordable access to care for women across Punjab and India," said Dr. N. Khandelwal, professor and head, Department of Radiodiagnosis, PGIMER.

PGIMER delivers the clinical services for Asha Jyoti, staffing the initiative with radiology technicians and social workers, reading the mammography and colposcopy images, providing follow-up diagnosis and care, and documenting the program's public health impact.

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