• Scotiabank only major Canadian bank to offer an American Express-branded card
• Customers can earn up to four points per dollar spent at gas stations, grocery stores, dining and entertainment
• Travel a key consideration in Canadian loyalty reward choices
TORONTO, Sept. 24, 2012 /CNW/ - Scotiabank today announced the launch of the new Scotiabank American Express Cards, marking a new strategic card-issuing alliance between Scotiabank and American Express. The suite of loyalty credit cards, designed for travel enthusiasts, comes at a time when Canadians are carefully evaluating the rewards they earn on the cards they choose to carry."This announcement launches a new collaboration between Scotiabank, Canada's most international bank, and American Express, a leading global brand renowned in the payments sector for excellence in travel, rewards and service," said Anatol von Hahn, Scotiabank Group Head of Canadian Banking. "Starting today, we are able to offer Canadians a new suite of travel cards which we believe lead all others in this market for travel rewards - which we know are particularly important to Canadians. In launching this card, Scotiabank is the only major Canadian bank able to offer customers the benefits of an American Express-branded card." "Scotiabank is a tremendous addition to our network of bank partnerships that we have been building across 159 countries around the world," said Manish Gupta, Executive Vice President and Head of American Express Global Network Services - Americas. "By partnering with market leaders like Scotiabank, we can increase the number of American Express-branded products in the marketplace, expand the scale and relevance of our brand in Canada and drive more loyal, high-spending customers to merchants who welcome American Express." The new Scotiabank American Express suite includes three new cards: the Scotiabank American Express Card, the Scotiabank Gold American Express Card and the Scotiabank Platinum American Express Card. With these new cards, Cardmembers will be able to earn points that can quickly be turned into travel benefits. The Scotiabank Gold American Express Card, for example, carries a new level of value in the market, providing four points for every dollar spent at gas stations, grocery stores and on dining and entertainment and carries a $99 annual fee, one of the most competitive fees in its class. This suite of travel cards offer a range of exceptional travel benefits including: no blackouts, no points expiry, no seat restrictions and no booking fees; flexibility to redeem points towards all travel purchases made with the card, including those made via a website or travel agent; ability to use points to purchase an entire trip, including all taxes and surcharges; redemption for merchandise and credits to Scotiabank investment accounts or credit card statements; and highly competitive travel insurance benefits, such as Travel Emergency Medical and Rental Car Collision insurance. For further details on the individual cards and rewards, please refer to the attached background information.