NEW YORK, Sept. 21, 2012 /PRNewswire/ -- A leading pay television marketing executive, Alfredo Rodriguez, Vice President of Marketing at DISH will be the mid-morning featured keynote interview guest at the Tenth Annual Hispanic Television Summit, presented by two television industry publications, Broadcasting & Cable and Multichannel News. The interview will focus on DISH's commitment to advertising to the Hispanic audience.
Louis Hillelson, the Group Publisher for the two publications said, "Mr. Rodriguez represents one of the largest Hispanic advertising budgets in the country. DISH is being featured for their understanding of the importance to serve Latino viewers as well as for their commitment to growing the Hispanic segment within the pay television services category."
Hillelson continued, "Each year at this summit, we seek to feature a leading executive from one of the top advertisers in Hispanic TV. It is curious to recognize that some of the largest investors in Hispanic television advertising are pay TV companies. DISH is not only the leading advertiser in their category, but is also one of the largest advertisers, second only to P&G." (Source: Hispanic Fact Pack 2012, Advertising Age).The interview will be conducted as part of the morning's sessions at the Tenth Annual Hispanic Television Summit, to be held at the Marriott Marquis Hotel in Times Square of New York City on Wednesday, October 3, 2012 Previous Summits have featured other advertisers including P&G, Kraft, AT&T Wireless, Sprint, Levi's and others. This year will be the first time that a pay TV provider will be featured in this role within the Summit agenda. "I'm pleased to have the opportunity to speak in this summit and be amongst a group of industry leaders dedicated to providing entertainment and educational alternatives to the Latino consumer," said Alfredo Rodriguez. "At DISH, we have placed a significant focus on this dynamic consumer segment and strive to deliver products and services specifically addressing the variety of needs of Latinos in the U.S." The Hispanic Television Summit has been presented annually since 2003. It has become a "must attend" event for those in the business of television and digital video targeted to the US Hispanic and Latin American viewing audience. It attracts about 500 attendees from across the country, Latin America and Spain. The Summit is being produced for the tenth time by the Schramm Marketing Group, a NY-based marketing services company which includes Hispanic marketing among its specialties.