Even though a significant number of people praised iOS 6, one feature did not get a glowing response: Apple Maps.
Many are disappointed at the information, accuracy, and data points available on Apple's new mapping application, when compared to Google Maps. It caused quite a media backlash, enough for Apple to respond on Thursday.
"Customers around the world are upgrading to iOS 6 with over 200 new features including Apple Maps, our first map service," said Apple spokeswoman Trudy Miller. "We are excited to offer this service with innovative new features like Flyover and Siri integration, and free turn-by-turn navigation.""We launched this new map service knowing that it is a major initiative and we are just getting started with it," Miller added. "We are continuously improving it, and as Maps is a cloud-based solution, the more people use it, the better it will get. We're also working with developers to integrate some of the amazing transit apps in the App Store into iOS Maps. We appreciate all of the customer feedback and are working hard to make the customer experience even better."
Customers clamored for the iPhone 5, forming lines at Apple Stores around the globe, and Christmas in September at last arrived on Friday. Analysts are expecting massive sales this weekend at the iPhone 5 rolls out in nine countries, and 100 by the end of the year. Deutsche Bank analyst Chris Whitmore believes demand will be extremely strong, based on both a new form factor, as well as the Long Term Evolution (LTE) upgrade Apple included in the new iPhone. He raised his price target to $850. As soon as the iPhone 5 went on sale in Australia, it was torn down to see what chips were inside. Companies like Avago Technologies (AVGO) and Skyworks Solutions (SWKS) received more space inside the phone, while others such as Qualcomm (QCOM) kept steady positions. For all the hoopla surrounding Apple, shares didn't really show it this week, gaining just 1.3% to close at $700.09.
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