One stock in the advertising complex that's trading within range of triggering a near-term breakout trade is ValueClick (VCLK), which offers a range of products and services that enable marketers to engage with the customers online and through mobile devices. This stock is up modestly so far in 2012, with shares up around 7%.
If you look at the chart for ValueClick, you'll notice that this stock has been trading inside of a large sideways chart pattern for the last three months, with shares trending between $15 on the downside and $17.61 on the upside. Shares of VCLK have recently started to uptrend and make higher lows and higher highs. This move is quickly pushing VCLK within range of breaking out above the high-end of its sideways chart pattern. If that breakout hits, then VCLK could enter a new bullish uptrend.
Market players should now look for long-biased trades in VCLK if it can manage to break out above some key overhead resistance levels at $17.61 to $17.83 a share with high volume. Look for a sustained move or close above those levels with volume that hits near or above its three-month average action of 879,541 shares. If that breakout triggers soon, then VCLK will have an excellent chance of re-filling its previous gap down zone from May that started near $22 a share.One could look to buy VCLK off any weakness and anticipate that breakout, and simply use a stop that sits right around its 50-day moving average of $16.12 a share. One could also just buy off strength once VCLK takes out $17.61 to $17.83 with volume, and simply use a stop around $17 to $16.50 a share. Keep in mind that once VLCK clears $17.64 it will have taken out its 200-day moving average, which is bullish technical price action. This is another stock that's a popular target of the short-sellers. The current short interest as a percentage of the float for VLCK is rather high at 10%. Any future breakout into that gap could spark a solid short-covering rally for VCLK, so make sure to keep this name on your breakout trading radar.