This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

How the NHL Lockout Can Make You a Better Investor

The impacted companies will find ways to easily make up the lost revenue. If hockey disappeared forever, they would create and innovate new revenue streams to offset any noticeable drag on the top line.

Hockey is in no position to do this. Without the players on the ice, it's got nothing. And, even if there was some magical formula, the bunch in charge, led by Bettman, likely does not have the capacity to crack it.

However, as fans -- as saver/investor fans -- we can respond like sharp, well-run businesses.

When I look at what I was about to spend, at minimum, on hockey, I feel like the idiot. $2,100. I don't care if you make $250,000, $25,000, $5,000 or $2,500 a month; $2100 is a nice chunk of cash.

On one hand, I spend, somewhat freely, because I like to live. I like to do things for myself and my wife. And vice versa. And we both like to provide our daughter with worthy experiences.

So, we travel frequently, but never at the meaningful expense of anything important. At least I don't think so.

But, man, looking at it another way -- I am going to Manhattan, Phoenix and Wisconsin whether they play hockey there in October and November or not. As much as I love hockey, these trips will hardly suffer without it.

That extra $2,100 could go toward travel-related upgrades, but it likely makes more sense to put it in the bank. Or in a stock.

If I had invested $2,100 in Apple (AAPL - Get Report) around this time last year, I would be up approximately 84%. Using $380 as an entry price, my 5.5 shares would be worth $3,850 with AAPL at $700 a share. That calculation doesn't even take the dividend into account.

Right. So then, why would I allow a game, run by freaking Gary Bettman, to impact my future in any way, shape or form? With this time to reflect during the lockout, I really cannot come up with a suitable answer.

At the time of publication, the author held no positions in any of the stocks mentioned in this article.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.
Rocco Pendola is a private investor with nearly 20 years experience in various forms of media, ranging from radio to print. His work has appeared in academic journals as well as dozens of online and offline publications. He uses his broad experience to help inform his coverage of the stock market, primarily in the technology, Internet and new media spaces. He has taken a long-term approach to investing, focusing on dividend-paying stocks, since he opened his first account as a teenager. Pendola, 37, is based in Santa Monica, Calif., where he lives with his wife and child.
2 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
DTV $93.55 1.48%
AAPL $110.38 0.00%
AMZN $532.54 0.00%
TAP $83.84 0.00%
TWX $70.59 0.00%


Chart of I:DJI
DOW 16,472.37 +200.36 1.23%
S&P 500 1,951.36 +27.54 1.43%
NASDAQ 4,707.7750 +80.6910 1.74%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs