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TheStreet Open House

Tim Cook Continues to Slowly Kill Post-Steve Jobs Apple

Stocks in this article: AAPL

I'm not going to swallow fireballs to try to convince you. Just read a few passages, look yourself in the mirror and tell me if you really think it's crazy to question Apple's long-term future during a time of unprecedented dominance.

First, consider how AllThingsD's John Paczkowski ended an article on the debacle that is Apple Maps in iOS 6:

Now, there's no question that Apple will improve Maps over time. Sources tell AllThingsD that the team assigned to the app is under lockdown right now working to fix it. But it's unfortunate that it was ever released in this condition in the first place.

Then, have a look at this excerpt from the official Apple statement on the mapping application:

We are excited to offer this service with innovative new features like Flyover, turn-by-turn navigation, and Siri integration. We launched this new map service knowing it is a major initiative and that we are just getting started with it. Maps is a cloud-based solution and the more people use it, the better it will get. We're also working with developers to integrate some of the amazing transit apps in the App Store into iOS Maps. We appreciate all of the customer feedback and are working hard to make the customer experience even better.

Apple forced to respond to the peanut gallery. This makes antenna gate look like one of Jobs's shining moments. Here's how he had PR douse that fire after the iPhone 4 launch:

Gripping any phone will result in some attenuation of its antenna performance with certain places being worse than others depending on the placement of the antennas. This is a fact of life for every wireless phone. If you ever experience this on your Phone 4, avoid gripping it in the lower left corner in a way that covers both sides of the black strip in the metal band, or simply use one of many available cases.

Classic Steve Jobs. It's not us, it's you.

Of course, Apple will get mapping right. It's not like the company is no longer capable. But, as Paczkowski pointed out, how could Apple even release a key feature with such flaws? By many accounts, it's in pretty bad shape, at least relative to Google (GOOG) maps.

If you can blame Jobs for anything, it's that maybe he hired "B" players who he thought were "A" players.

When the decision to drop a feature as popular as Google Maps happens too soon, it's a sure sign that the "B" players have too much power. When this occurs, you worry less about Strategic Inflection Points; instead, Tim Cook needs to be on the lookout for a Bozo Explosion.

Without Steve Jobs to consult, Apple has to figure out whether to eat crow and crawl back to Google's door or take more heat as it attempts to mitigate this not-so-small disaster. Meantime, it furiously works to perfect something that never would have made it past Steve Jobs's desk in unfinished form.

At the time of publication, the author held no positions in any of the stocks mentioned in this article.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.

Rocco Pendola is a private investor with nearly 20 years experience in various forms of media, ranging from radio to print. His work has appeared in academic journals as well as dozens of online and offline publications. He uses his broad experience to help inform his coverage of the stock market, primarily in the technology, Internet and new media spaces. He has taken a long-term approach to investing, focusing on dividend-paying stocks, since he opened his first account as a teenager. Pendola, 37, is based in Santa Monica, Calif., where he lives with his wife and child.
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