Sept. 20, 2012
/PRNewswire/ -- For those who can't make it to
this year, Samuel Adams is bringing the
celebration to the states – in bars and homes across the country. Back by popular demand, our annual Samuel Adams
National Stein Hoisting Competition is in full swing. And this year, in addition to serving up
OctoberFest – a delicious marzen style lager that's named after the festive occasion and can be found on tap nationwide– Samuel Adams is inviting craft beer fans nationwide to help set a world record for the largest, simultaneous stein hoist on
8:00 PM ET
Stein Hoist Heard 'Round the World:
Participants can raise a record-setting stein at one of our four simultaneous
. Hoisters who can't be there in person can still make
stein hoisting history from the comfort of their own homes. All hoisters need to do is pour themselves a
OctoberFest and hoist at home as they watch the event live from
8:00 PM ET
The record-setting effort will be led by Master of Ceremonies,
, Founder and Brewer of Samuel Adams. Jim will lead the world record hoisters across the country from the host site –
, the largest Octoberfest in the world outside of Munich– while live-streaming the celebration to other festivals across the country and from a link on the
Facebook page. Stay connected with fellow hoisters during the festivities by tweeting your experiences to @SamuelAdamsBeer using the official hashtag of
What Founder and Brewer, Jim Koch, has to say:
"Stein hoisting has been a tradition at our brewery for years, and our drinkers have embraced the spirit along with us at our annual stein hoisting events," said Samuel Adams Founder and Brewer Jim Koch. "We believe in creating history – from igniting the craft beer movement with
Samuel Adams Boston Lager
in 1984 to creating the world's strongest naturally fermented beer with Samuel Adams Utopias. Now we're going after another record, serving up a malty marzen beer that unites stein hoisters nationwide in a moment of Samuel Adams history. Prost to all!"
Samuel Adams National Stein Hoisting Competitions:
Aside from taking part in the world-record breaking hoist, drinkers also have the opportunity to compete individually for Stein Hoisting immortality at any of the
National Stein Hoisting Competitions taking place now through
in local bars and at festivals across the country. Participants will be timed as they hoist one liter of OctoberFest in an official
beer stein. The arm must not be bent and must stay parallel to the floor. If you spill your OctoberFest draft, you're out!
The two hoisters who hold up the longest – one male and one female winner – will be crowned the
National Stein Hoisting Champions and will receive the Grand Prize – a trip for two to the 2013
celebration began in
more than 200 years ago and has since become the largest public festival in the world. Grand Prize winners will be announced in early November. Consumers can visit
for national event listings and full rules and regulations.
Stay connected with Samuel Adams this
season by following all the action online:
OctoberFest is a deep red amber, medium-bodied marzen style lager with a rich malt complexity, light Bavarian Noble hop note, and a smooth, sweet finish. The hearty lager includes a rich blend of five roasts of malts to create a delicious harmony of sweet flavors. The sweetness is balanced by the elegant bitterness imparted by the hand-selected Noble Bavarian hops, making this 5.3% ABV seasonal brew perfect for any
OctoberFest pairs well with the complex flavors of traditional
fare like roasted pork, sausage and bratwurst. The brew's bold sweetness also complements desserts with similar flavor profiles, like the caramel and vanilla flavors of crème brulee.
OctoberFest is available through October in six-packs
, as part of the
Harvest Collection Variety Pack
, and on draft.