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TheStreet Open House

National Football League And Dial Global Agree On New Multi-Year Extension

NEW YORK, Sept. 20, 2012 /PRNewswire/ -- The National Football League (NFL) and Dial Global, Inc. (NASDAQ: DIAL) today announced a new multi-year agreement for Dial Global to continue as the exclusive network radio partner of the NFL. Dial Global has been an NFL network radio partner for more than four decades and the exclusive network radio partner since 1987.

Dial Global Sports' coverage of the NFL airs on more than 500 stations around the country, bringing extraordinary content to football fans nationwide and providing integrated branding and promotional opportunities for advertisers across multiple platforms.  Dial Global's NFL broadcasts can also be heard in their entirety on SiriusXM Satellite Radio, NFL.com/Audiopass, and the NFL Mobile App available to Verizon Wireless subscribers.

"We are excited to extend our longstanding partnership with the NFL through the Super Bowl to be played at the end of the 2017 season," said Dial Global Co-CEOs Spencer Brown and David Landau.  "The NFL prime time broadcasts generate a huge audience that brings great value to our advertising clients and affiliate partners, furthering Dial Global's goal of producing and distributing the best live sports audio in media." 

"We are excited to continue partnering with Dial Global to offer our fans NFL play-by-play radio broadcasts," said NFL Senior Vice President of Broadcasting and Media Operations Howard Katz. "With Dial Global's national affiliate base, every fan across the country will have access to all primetime and Thanksgiving games."

The Dial Global Sports 2012 NFL broadcast schedule features 63 national games, including: the Opening Kickoff game, 16 Monday Night games, including one doubleheader, 17 Sunday Night games, 14 Thursday Night games (including Thanksgiving Night), one Saturday Night game, the Thanksgiving Day doubleheader, 12 Postseason games, including the AFC and NFC Championship Games, the AFC-NFC Pro Bowl and Super Bowl XLVII in New Orleans. Dial Global Sports also delivers specialty programs, including: The NFL Today, NFL Preview, NFL Insider, and NFL Sunday.

In addition to the 63-game national package, Dial Global Sports offers a weekly Sunday doubleheader throughout the regular season, chosen as the season progresses to ensure the best possible matchups.  All stations airing Dial Global Sports' NFL Football coverage can be found using the Station Finder located at dialglobalsports.com.   



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