This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Leveraging The Holidays To Create Year Round Loyal Shoppers

Stocks in this article: SDBT

BEDFORD, Mass., Sept. 20, 2012 (GLOBE NEWSWIRE) -- Holiday shoppers will be savvy with their pocketbooks and smartphones this year – setting high expectations for what should be the biggest mobile season yet. Based on the 2011 season, in which retailers saw 14.6 percent of all online sessions initiated from a mobile device, the NRF forecasts 2012 as the "Year of the Mobile Shopper."

SoundBite Communications, Inc. (Nasdaq:SDBT) provides mobile marketing solutions to retailers and CPG companies across the United States who share the strategic goals of acquiring new customers, establishing stronger relationships, increasing response rates, enhancing customer loyalty, and maximizing ROI. According to the Interactive Advertising Bureau, 73% of consumers say they have used their mobile phone inside a retail store.  While the holidays are a perfect time to incorporate mobile promotions and coupons, especially with increased in-store and online traffic, comprehensive mobile marketing programs lead to compelling year-round results. According to the Deloitte study, "The Dawn of Mobile Influence," the effect of smartphones on in-store sales will increase to $689 billion or 19% of total sales by 2016.  SoundBite offers the solutions and expertise to help mobilize retail strategies and capitalize on the traffic increase during the holiday season.  

SoundBite, along with loyalty experts COLLOQUY, presented a webinar entitled "Making the Mobile Connection: Mobile Marketing Tips and Trends for the Holiday Season." This 45 minute webinar included insight into mobile trends in 2012, what it means for the upcoming shopping season, and mobile strategies retailers can put in place to this holiday season. Additionally, SoundBite published a whitepaper: " Making the Mobile Connection This Holiday Season and All Year Round", which offers best practices for retailers looking to lay the groundwork for a successful holiday season by leveraging the powerful mobile marketing channel. 

Mike Romano, senior vice president of mobile sales and services for SoundBite Communications, has spent over 10 years developing and deploying strategic marketing programs in partnership with retailers across a variety of segments spanning the country. He will be sharing his perspectives next month at the Advanced Commerce & Mobile Retail Service Summit (RAMP), (October 1-3, at the Hyatt Regency Chicago). Romano will discuss the importance of mobile marketing in a panel entitled, "Harnessing the Full Power of Mobile – Loyalty, Payments, Coupons and Beyond." Panelists will showcase the strategies and campaigns that drive revenue, maximize basket size, and enhance customer loyalty.

To learn more about mobile marketing best practices that will lay the groundwork for a successful holiday season and beyond:

  • Attend the upcoming panel "Mobilizing Your Loyalty Strategy: Harnessing the Full Power of Mobile – Loyalty, Payments, Coupons and Beyond" at RAMP, October 2, in Chicago at 3:10pm.
  • Watch the informative webinar: "Making the Mobile Connection: Mobile Marketing Tips and Trends for the Holiday Season," featuring Romano, and Kelly Hlavinka, COLLOQUY managing partner.
  • Download the insightful whitepaper, "Making the Mobile Connection this Holiday Season and All Year Round."
  • Download the educational whitepaper, "Seizing the Mobile Marketing Opportunity: Research Findings on Adoption, Growth and Strategies that Work."

About SoundBite Communications

SoundBite Communications, a leading provider of cloud-based proactive customer experience management solutions, enables organizations to build lifelong, profitable customer relationships across the full consumer lifecycle. It serves two global markets, the Hosted Contact Center and Mobile Marketing. Its solutions leverage the power of two robust platforms: SoundBite Engage, an interactive multi-channel communications platform providing integrated SMS, dialer, voice messaging, email and web communications; and SoundBite Insight, a preference management platform enabling intelligent, personalized communications. SoundBite powers nearly two billion customer interactions annually. Visit SoundBite.com for more information.

The SoundBite Communications, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=4393

SoundBite is a registered service mark of SoundBite Communications, Inc.

CONTACT: IR & Media Contact:
         Lynn Ricci
         SoundBite Communications
         781-897-2696
         lricci@soundbite.com

SoundBite Communications

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,387.21 -291.49 -1.65%
S&P 500 2,029.55 -27.54 -1.34%
NASDAQ 4,681.4970 -90.2660 -1.89%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs