Sept. 20, 2012
/PRNewswire/ -- Delta Air Lines' (NYSE: DAL) eighth annual "Breast Cancer One" employee survivor charter takes flight for the fight today in advance of Delta's October fundraising efforts benefiting The Breast Cancer Research Foundation. In memory of BCRF Founder
, Delta's Boeing 767-400
signature 'pink plane'
will be dedicated at
's LaGuardia airport in a presentation attended by her husband,
, BCRF Acting Chairman and Chairman Emeritus of The Estee Lauder Companies, as well as BCRF staff.
"Delta's distinctive pink plane first took flight in 2005 and has flown around the world to highlight and help raise awareness and funds for lifesaving research efforts," said
, senior vice president – In-Flight Service. "This year, we dedicate our pink plane to the memory of BCRF founder
. We continue to be inspired by her tireless commitment and determination in the fight to find a cure for breast cancer."
The pink plane also will be painted with a welcome message: "Thank You Delta Customers and Employees. Together We Have Raised
For the Fight Against Breast Cancer."
"The Breast Cancer Research Foundation has found it so rewarding to work with Delta because they set the bar high and share our commitment to stopping this terrible disease," said
, President, BCRF. "Together, Evelyn and I led the Foundation from a small US-based organization to a dominant global funder of research that has raised over
since its inception in 1993. Our progress to date is only possible thanks to the support of special partners like Delta Air Lines, its customers and its employees. Dedicating the pink plane to Evelyn in response to her dream to live in a world free of breast cancer is, by far, a unique expression that continues to reflect your committed support of BCRF's mission."
Delta's pink plane will fly from
's Hartsfield-Jackson International Airport to
's LaGuardia Airport with more than 140 employee cancer survivors from 19 different departments in 35 locations around the world.
In addition to the pink plane, throughout October Delta's administrative building at its general offices will be illuminated in pink lighting in support of BCRF. Delta employees also will wear pink uniforms and sell pink products including pink lemonade and pink headsets onboard and in
Delta Sky Clubs
to raise awareness and support for breast cancer research. All proceeds benefit BCRF.
Delta also will donate
to BCRF for the first 50,000 new "Likes" on the
page during October. New and current fans will be able to download a customized Delta Facebook cover and profile image, highlighting their contribution to the cause.
Delta began its partnership with BCRF in 2005. Since then, employees and customers have raised more than
and contributed to 18 fully funded research grants worldwide.
Delta's "Pink Plane"
Delta's international "pink plane," a Boeing 767-400 featuring BCRF's trademarked pink ribbon logo on the tail of the aircraft and adjacent to the boarding door, has carried nearly 266,753 customers and flown nearly 10,600 hours – or approximately 1,300 trips around the world – since being painted pink in
. The aircraft flies international routes and will raise awareness for BCRF in
the United States
this year. Delta's first pink plane was a Boeing 757 that between 2005 and 2010 flew throughout
the United States
to generate awareness for the cause.
About The Breast Cancer Research Foundation
The Breast Cancer Research Foundation®, founded by
Evelyn H. Lauder
in 1993, is an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime. In
, BCRF will award
to 197 scientists across
the United States
of every dollar spent by BCRF directed towards breast cancer research and awareness programs, BCRF remains one of the most fiscally responsible charities in the country. For the tenth time since 2002, it has earned 4 stars from Charity Navigator. Additionally, BCRF is the only
organization rated an "A+" by CharityWatch. For more information about BCRF, visit
Delta Air Lines serves more than 160 million customers each year. During the past year, Delta was named domestic "Airline of the Year" by the readers of
was named the "Top Tech-Friendly U.S. Airline"
by PCWorld magazine for its innovation in technology, won the
Business Travel News Annual Airline Survey
and was the recipient of 12 Executive Travel Magazine Leading Edge Awards for U.S. airlines. With an industry-leading
, Delta and the
carriers offer service to more than 330 destinations in 61 countries on six continents. Headquartered in
, Delta employs 80,000 employees worldwide and operates a mainline fleet of more than 700 aircraft. A founding member of the
global alliance, Delta participates in the industry's leading
trans-Atlantic joint venture
. Including its worldwide alliance partners, Delta offers customers more than 13,000 daily flights, with hubs in
Paris-Charles de Gaulle
Salt Lake City
. The airline's service includes the
frequent flier program, a world-class airline loyalty program; the award-winning
service; and more than 50 Delta
in airports worldwide. Delta is investing more than
through 2013 in airport facilities and global products, services and technology to enhance the customer experience in the air and on the ground. Customers can check in for flights, print boarding passes, check bags and review flight status at
SOURCE Delta Air Lines