NORTHFIELD, Ill. , Sept. 20, 2012 /PRNewswire/ -- Twenty-five special guests from eight countries will gather today in New York City to be sworn in as the first official brand ambassadors for OREO, the World's Favorite Cookie. Putting the fan in fanatic, these Ambassad OREO honorees from the U.S., China, Indonesia, Philippines, Ecuador, Colombia, Malaysia and Puerto Rico have one thing in common: they all speak the universal language of OREO. Each Ambassad OREO will be initiated, taking the first official OREO Oath vowing to help live out the brand's mission to celebrate the kid inside when they return home.
- In the Philippines, a Facebook contest called on fans to submit family photos that creatively formed the number 100 with OREO cookies.
- In Ecuador , lucky consumers who found a "golden ticket" in their package of OREO cookies were entered into a raffle for the chance to represent their country in New York as an Ambassad OREO.
- In China , Ambassad OREO honorees had to earn points by completing OREO missions throughout the year.
- In the United States , millions of OREO Facebook fans had the chance to vote for five national winners from video submissions of fans demonstrating their passion for the OREO brand.