A Cookie With A Mission: OREO Welcomes First "AmbassadOREO" Honorees From Around The Globe To New York City
NORTHFIELD, Ill. , Sept. 20, 2012 /PRNewswire/ -- Twenty-five special guests from eight countries will gather today in New York City to be sworn in as the first official brand ambassadors for OREO, the World's Favorite Cookie. Putting the fan in fanatic, these Ambassad OREO honorees from the U.S., China, Indonesia, Philippines, Ecuador, Colombia, Malaysia and Puerto Rico have one thing in common: they all speak the universal language of OREO. Each Ambassad OREO will be initiated, taking the first official OREO Oath vowing to help live out the brand's mission to celebrate the kid inside when they return home.
" Bringing our biggest fans together from around the world is just the twist that this global cookie needs," said Sheeba Philip, Director for OREO Global. "These Ambassad OREO honorees spread childlike delight in their communities with every Twist, Lick and Dunk. To help cap our 100 th birthday, we are excited to welcome them and their families to help further the mission we've been on for more than 100 years, inspiring more carefree moments in today's hectic, fast-paced world."
Honorees will experience the delight of the Big Apple by visiting some of the city's most popular locations including the Empire State Building. After a visit to Chelsea Market, the birthplace of OREO, the group will have the unique chance to taste global cookie varieties from their fellow ambassadors' countries, such as OREO Green Tea Ice Cream from China, OREO Orange Ice Cream from Indonesia and OREO Dulce de Leche from Colombia.The Ambassad OREO honorees will then put their mission into immediate action by hosting a surprise cookie and milk break for unsuspecting New Yorkers in the city's Financial District at 3 p.m. EST near Broadway and Wall St reet. 100 th Birthday Mission In February, OREO unveiled the Global Spirit of Childhood Report  , which found that the spirit of childhood – that is, the chance for children and adults alike to enjoy simple, carefree moments – is increasingly hard to come by. Inspired by the results, OREO kicked off a simple worldwide mission for its 100 th birthday on March 6: to celebrate the kid inside us all. After hundreds of birthday parties around the world, OREO fun and games on Facebook and other activities, the brand decided to continue the mission into 2013 and beyond looking to its most loyal fans for help. Behind The AmbassadOREO
From an American skydiving enthusiast who said " OREO cookies have been a part of my best memories" to the self-professed OREO-loving family from China who credits their tight family bond to completing a year of childlike delight missions, millions of people of different backgrounds entered for a chance to represent their country as honorees and participate in this once-in-a-lifetime experience. Ambassad OREO honorees were chosen in unique ways by each country, such as:
- In the Philippines, a Facebook contest called on fans to submit family photos that creatively formed the number 100 with OREO cookies.
- In Ecuador , lucky consumers who found a "golden ticket" in their package of OREO cookies were entered into a raffle for the chance to represent their country in New York as an Ambassad OREO.
- In China , Ambassad OREO honorees had to earn points by completing OREO missions throughout the year.
- In the United States , millions of OREO Facebook fans had the chance to vote for five national winners from video submissions of fans demonstrating their passion for the OREO brand.
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