KUALA LUMPUR, Malaysia and FORT WORTH, Texas, Sept. 20, 2012 /PRNewswire/ -- RadioShack Corp., a leading national retailer of innovative mobile and technology products, services and accessories, today announced grand openings in Kuala Lumpur for its first two locations in Southeast Asia operated with master franchisee Berjaya RS Sd. Bhd., a subsidiary of Berjaya Retail Berhad, the Malaysian retailing conglomerate.
Today Berjaya debuts its first stand-alone RadioShack location in Mid Valley Megamall and a second store-in-store location within a Berjaya-operated Borders bookstore franchise in The Gardens Mall, both in Kuala Lumpur.
RadioShack announced a long-term master-franchise agreement with Berjaya earlier this year, under which Berjaya is the franchise developer for at least 1,000 locations across Southeast Asia. Berjaya Retail Berhad is owned by the major shareholder of Berjaya Corporation, which reported combined revenues of $7.06 billion (USD) across its diversified holdings in fiscal year 2011.
The Berjaya relationship represents RadioShack's single largest franchise expansion to date and offers the potential to nearly double the number of RadioShack's total dealer-franchise locations worldwide, eventually increasing the Company's global footprint to 39 countries."We're excited to see the RadioShack brand expand to our 33rd country outside the United States with the new locations opening in Malaysia," said Martin B. Amschler, vice president of franchise for RadioShack Corp. in Fort Worth, Texas. "RadioShack has a 90-year heritage of helping our customers around the world find the right solution for their technology needs through our industry-leading customer service and thoughtfully selected assortment of technology products," Amschler said. "Berjaya is a great partner and has a demonstrated track record of expanding the presence of leading U.S. retail brands in the region. We are pleased with the speed by which they have seized upon the RadioShack opportunity since we signed the franchise agreement in March."
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