This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Braun Corporation Chooses Autonomy, An HP Company, To Improve Digital Marketing ROI

PALO ALTO, Calif., Sept. 20, 2012 /PRNewswire/ -- Autonomy, an HP Company, today announced that The Braun Corporation, the world's leading manufacturer of wheelchair-accessible vans, ramps, and wheelchair lifts, has significantly improved the results of its digital marketing campaigns with the use of Autonomy's marketing optimization solution.

Autonomy Optimost Campaign has helped Braun generate a 42-percent increase in conversions, a 64-percent decrease in year-over-year cost per acquisition and a 17-percent decrease in year-over-year cost per click.

"In our first month with Autonomy, Braun saw a very strong improvement in the effectiveness of our digital marketing efforts," said Doug Schumacker, digital director, Marketing, Braun. "The Autonomy consulting team worked closely with us, helping us to fine-tune the application, optimizing more than 15,000 keywords and 1,100 placements to generate an excellent ROI."

"Autonomy Optimost Campaign is an innovative solution that enables organizations to generate superior returns from their pay-per-click campaigns," said Matt Malden, vice president, Products, Autonomy. "Autonomy is helping Braun connect and engage with their customers through compelling digital campaigns driving the best prospects for conversion on their website."

Autonomy Optimost Campaign lets marketing teams quickly attract visitors from pay-per-click (PPC) campaigns and improve natural search results. Autonomy Optimost Campaign continuously tunes PPC efforts using a powerful bid-management system across every major social and search engine marketing platform, including Bing, Facebook, Google, and Yahoo!, to cost-effectively attract the best traffic. It also automates search engine optimization (SEO) to analyze web pages, improve page rank and increase organic traffic.

Autonomy Optimost Campaign is part of Autonomy's Promote suite of solutions for digital marketers and content managers.

About The Braun Corporation

The Braun Corporation is the largest manufacturer of wheelchair accessible vans, ramps, and wheelchair lifts worldwide and enables people with physical disabilities to regain mobility and lead active and independent lives. The company was founded by Ralph Braun, who was diagnosed with spinal muscular atrophy at a young age and unable to walk by age 15. Ralph was motivated by his disability to invent the world's first electric scooter and wheelchair lift in his parents' garage. Word spread and demand for the product increased, resulting in the birth of Save-A-Step Manufacturing, which ultimately became The Braun Corporation. The company offers both personal-use and commercial-use products. Personal-use vans and lifts are offered under the BraunAbility brand through a network of over 200 dealers throughout the U.S. and Canada. For more information, or to find a BraunAbility dealer near you, please visit www.braunability.com or www.facebook.com/braunability.

About Autonomy

Autonomy, an HP Company, is a global leader in software that processes human information, or unstructured data, including social media, email, video, audio, text and web pages, etc. Autonomy's powerful management and analytic tools for structured information together with its ability to extract meaning in real time from all forms of information, regardless of format, is a unique tool for companies seeking to get the most out of their data. Autonomy's product portfolio helps power companies through enterprise search analytics, business process management and OEM operations. Autonomy also offers information governance solutions in areas such as eDiscovery, content management and compliance, as well as marketing solutions that help companies grow revenue, such as web content management, online marketing optimization and rich media management. Please visit www.autonomy.com to find out more.

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com.

© 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,044.95 +5.46 0.03%
S&P 500 1,991.33 -1.04 -0.05%
NASDAQ 4,536.1380 +4.0340 0.09%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs