MOSCOW, Sept. 20, 2012 (GLOBE NEWSWIRE) -- CTC Media, Inc. ("CTC Media" or the "Company") (Nasdaq:CTCM), Russia's leading independent media company, has announced a joint project with Sony to launch apps for the CTC Media channels namely, CTC, Domashny and Peretz, as well as the Videomore.ru portal, on Sony BRAVIA® TVs, Blu-ray Disc™ Players, Home Cinema systems and Network Media Players through the Sony Entertainment Network. All video content will be supplied through Videomore.ru platform.
All four apps offer a catch up service for content on the Company's channels, as well as the entire Videomore.ru archive, which contains a selection of CTC Media's content, including previously unaired shows, as well as third party titles.
The total amount of content available to viewers amounts to more than 12,000 videos or around 6,000 hours of viewing material.Anna-Maria Treneva, CTC Media's Head of New Media: "We have paid particular attention to Smart TVs as part of the development of the new media segment. Smart TVs give us the opportunity to reach out to each and every viewer by combining television with the internet, while keeping all the advantages of the traditional television (large screen, familiar viewing format etc.). We plan to develop our apps not only from a content perspective, but also in terms of technological capabilities for our viewers and advertisers". Masayuki Shiotani, Marketing Director at Sony CIS: "We have put a lot of effort into the development of our audio-video entertainment services by creating a diverse collection of content for our international Sony Entertainment Network. Quality is the top priority for Sony, so we are constantly expanding our base of local providers, signing agreements with well-known and reliable partners such as CTC Media. Owners of BRAVIA TVs can now watch their favorite shows and series at any time and with the highest possible image quality." CTC Media also works with other leading manufacturers of Smart TVs.
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