StubHub, the world's largest ticket marketplace, today announced that its app for iPhone and iPod touch supports Apple’s Passbook. The integration allows fans to store select event tickets purchased on StubHub into Passbook, enabling them to use their iPhone or iPod touch as their ticket into events.
Last year StubHub introduced mobile barcode tickets with select sports team partners, and the integration with Apple’s Passbook will give iPhone and iPod touch users another option to access mobile tickets. The University of Texas and Purdue University are StubHub’s first clients to integrate Passbook into their mobile ticket offering.
“StubHub has always used innovation to give fans more freedom and convenience to enjoy live events, and we will continue to develop technology and work with those that share this vision,” said Chris Tsakalakis, President of StubHub. “Through our integration with Apple’s Passbook, fans will not only be able to use their iPhone or iPod touch to store their tickets, but to enter an event as well.”
Through Passbook, users have the convenience of keeping all of their boarding passes, event tickets, coupons, loyalty cards and more stored in one place. The technology is simple for fans to use. Once they purchase a ticket through StubHub’s Passbook-enabled app, they have the option to “Add to Passbook.”Once the ticket is added to Passbook, fans can easily access their stored tickets to see when an upcoming event is taking place and where their seats are located. Plus, Passbook is time and location enabled, so the ticket will appear on the device’s lock screen as a fan approaches the venue, ready for the ticket to be scanned at the gate. The StubHub app is available for free from the App Store on iPhone or iPod touch, or at www.itunes.com/appstore. More information on StubHub and tens of thousands of events can be found at www.stubhub.com. About StubHub StubHub is the world's largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company's unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient and highly reliable environment. All transactions are processed and delivered by StubHub and backed by the company’s FanProtect Guarantee™. Company partners include the New York Yankees and University of Texas, along with over 60 teams in the NFL, MLB, NBA, NHL and NCAA, complemented with companies such as ESPN, Tickets.com, and Paciolan.
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