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Toyota Returning For Second Year As LATISM Conference And Gala Sponsor, Expanding Partnership With Influential Social Media-Focused Latino Organization

"We appreciate Toyota's expanded commitment to help LATISM excite and support the Latino community around social media and key organization initiatives," said Ana Roca Castro, founder and chairwoman of LATISM. "Specifically around safety, we know Toyota's education efforts will have an important impact on our members and their families."

The conference's location in Houston builds upon Toyota's substantial investment in Texas, including the site of Toyota Motor Manufacturing, Texas, Inc. ( TMMTX) in San Antonio where the Tundra full-size pickup and the Tacoma compact pickup are manufactured.  Seven of the facility's on-site suppliers are minority joint ventures, including six locally-owned, who provide parts, materials and logistics services.  TMMTX represents a $2.1 billion investment and nearly 3,000 jobs. In addition, Toyota is the name sponsor of the Toyota Center, home of the Houston Rockets and future host of the 2013 NBA All-Star game.

Houston is also headquarters for Gulf States Toyota, an independent distributor serving 154 locations in Arkansas, Louisiana, Mississippi, Oklahoma and Texas. The company introduced Toyota vehicles in the region in 1969.

About Toyota

Toyota (NYSE: TM) established operations in the United States in 1957 and currently operates 10 manufacturing plants. Toyota directly employs over 30,000 in the U.S. and its investment here is currently valued at more than $18 billion, including sales and manufacturing operations, research and development, financial services and design.

Toyota is committed to being a good corporate citizen in the communities where it does business and believes in supporting programs with long-term sustainable results. Toyota supports numerous organizations across the country, focusing on education, the environment and safety. Since 1991, Toyota has contributed over $600 million dollars to philanthropic programs in the U.S.

For more information on Toyota in the U.S., visit www.ToyotaInAction.com .

ABOUT LATISM

Latinos in Tech Innovation and Social Media (LATISM) is a 501(c) 4 nonprofit, nonpartisan organization dedicated to advancing the social, civic and economic status of the Latino community through technology innovation and social media. LATISM also helps to raise awareness among corporate brands, NGOs and government entities about using social media to reach Latinos. Our partnership initiatives include research, event sponsorships, and leadership training. A pioneering social media organization with over 180,000 members in its network, LATISM has been hailed as the most influential online movement in the new multicultural Web. To learn more about the LATISM organization, visit http://latism.org

ABOUT LATISM '12

The LATISM '12 Conference is LATISM's centerpiece, fully bilingual event of the year. This national event will consolidate LATISM's mission and audience of health providers, government officials, educators, community members and thought leaders. Since 2009, the Latinos in Tech Innovation and Social Media (LATISM) events have taken place in cities all around the United States, including New York, Orlando, Washington, D.C., Los Angeles, and Silicon Valley, featuring more than 400 speakers to date. Participants have included over 5,000 in-person attendees, with thousands more engaging via social media.

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