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ExactTarget Named Among The Fastest Growing Software Companies In The World

Global interactive marketing provider  ExactTarget (NYSE:ET) announced today that  Software Magazine has named the company among the largest and fastest growing software companies in the world.

Featured in the publication’s 30 th annual Software 500 ranking of the world’s largest software providers, ExactTarget’s record 54.5 percent year-over-year revenue growth in 2011 earned the company a place in the Top 10 Growth Companies between $100 million and $1 billion.

“Interactive marketing continues to experience rapid growth, fueling a transformation in marketing that has organizations rapidly shifting dollars from offline channels to more measureable interactive marketing channels like email, mobile, social media and the web,” said Scott Dorsey, ExactTarget’s chief executive officer and co-founder. “ExactTarget is leading this transformation for clients around the globe, and our inclusion in the Software 500 reflects our continued success in delivering marketers the technology they need to meet the ever-evolving demands of today’s hyper-connected world.”

The Software 500 is a revenue-based ranking of the world’s largest software and services suppliers, targeting medium to large enterprises, their IT professionals, software developers, and business managers involved in software and services purchasing. The ranking is based on total worldwide software and services revenue for 2011, including revenue from software licenses, maintenance and support, training, and software-related services and consulting.

“The 2012 Software 500 results show that revenue growth in the software and services industry was again healthy, with total Software 500 revenue of $643.6 billion worldwide for 2011, representing approximately 17 percent growth from the previous year’s list,” said John P. Desmond,  Software Magazine’s editor. “The Software 500 helps CIOs, senior IT managers, and IT staff research and create the short list of business partners, searchable by category, making it what we call the online catalog to enterprise software.”

To be among the first to see the 2012 Software 500, visit  www.softwaremag.com. It will be released in the Fall issue, as both a print and the digital publication, which is distributed on Sept. 19, 2012.

ExactTarget’s accolade from Software Magazine follows the launch of the company’s next generation mobile marketing application,  MobileConnect. Available as a standalone application or fully integrated into the  ExactTarget Interactive Marketing Hub, MobileConnect provides a cloud-based application to power SMS alerts and mobile marketing messages worldwide. MobileConnect features intuitive message templates, easy-to-use reporting, advanced enterprise management of short/long codes and keywords and cross-channel integration with campaigns across email, social media and the web.

About ExactTarget

ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices across North America and in Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol “ET.” For more information, visit  www.ExactTarget.com .

About Software Magazine and Rockport Custom Publishing

Software Magazine has been a brand name in the high-tech industry for more than 36 years. Softwaremag.com, its Web counterpart, is the online guide to enterprise software and the home of the Software 500 ranking of the world’s largest software and services companies. Software Magazine and Softwaremag.com are owned and operated by Rockport Custom Publishing.

Rockport Custom Publishing is a leading integrated media company focusing on technology. For more information, visit:  www.rockportpubs.com .



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