Symetra Life Insurance Company announced today that Jeff Farmer has been named Eastern Region Sales vice president for the company’s Benefits Division.
In this role, Farmer is responsible for leading the team that drives sales of Symetra medical stop-loss and group life and disability income insurance through benefits brokers and third-party administrators in 18 eastern and central states. He reports to Rick Lyons, vice president of Sales and Distribution, Symetra Benefits Division.
Farmer joins Symetra from Mercer Health & Benefits, where he most recently served as partner and sales leader for Mercer’s South Market, encompassing nine states from Florida to Maryland. He spent 11 years with the firm, initially hired by Marsh Employee Benefits Services before it became part of Mercer in 2004. His work at Mercer included client consulting, office management, regional management, and product and service development. Farmer previously held a variety of sales and management positions with Aetna, CNA and MetLife/MetraHealth. He is a graduate of Boston College.
“A 25-year veteran of the employee benefits business, Jeff understands the needs of the benefits brokerage community,” said Lyons. “His perspectives will help broaden our sales strategies and advance our efforts to grow and diversify Symetra’s benefits distribution network.”
Farmer is based in the Atlanta area. He replaces Bill Edrington, who recently transitioned to a new role as managing director of Marketing and Business Development for Symetra’s Benefits Division.
Symetra Life Insurance Company is a subsidiary of Symetra Financial Corporation (NYSE: SYA), a diversified financial services company based in Bellevue, Wash. In business since 1957, Symetra provides employee benefits, annuities and life insurance through a national network of benefits consultants, financial institutions, and independent agents and advisors. For more information, visit