Safeway Foundation Chair and Executive Vice President Larree Renda said The Safeway Foundation is honored to join forces with SU2C and Marg Helgenberger to help take cancer research to the next level. The breast cancer initiative follows a successful Spring 2012 collaboration between the two organizations that focused on prostate cancer.
"We can continue to make significant progress and move closer to a cure for this disease," Ms. Renda said. "The research made possible by The Safeway Foundation and Stand Up To Cancer, as well as the passionate message delivered by ambassadors like Marg Helgenberger, can truly help save lives."
The collaborative campaign represents a continued dedication to breast cancer research and awareness for both The Safeway Foundation and Stand Up To Cancer. To date, Safeway and The Safeway Foundation have raised $102 million. Some of those donations, provided by Safeway's generous customers, have helped provide support to Stand Up To Cancer and the transformative cancer research it funds, like the SU2C Breast Cancer Dream Team. The team – led by Dennis Slamon, M.D., Ph.D., and Joe W. Gray, Ph.D. – is hard at work developing more effective, less toxic medications for the three major breast cancer subtypes and addressing cancer cells' ability to become resistant to therapies that are initially effective, which is one of the primary obstacles to successful treatment. Understanding resistance opens the door to developing new therapeutic agents to overcome this critical problem.
"The Safeway Foundation has long been a prominent supporter of breast cancer awareness and research," said Lisa Paulsen, co-founder of Stand Up To Cancer and CEO of the Entertainment Industry Foundation. "Stand Up To Cancer is honored to join forces with The Safeway Foundation to work together to help combat a disease that takes the lives of too many women."For more information on the campaign, visit www.SafewayFoundation.org. About Stand Up To Cancer (SU2C) Stand Up To Cancer (SU2C) -- a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization -- raises funds to accelerate the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives. SU2C facilitates collaboration among the best and the brightest in the cancer research community. The American Association for Cancer Research (AACR) and a Scientific Advisory Committee conduct rigorous, competitive review processes through which SU2C's grantees are selected. By galvanizing the entertainment industry, SU2C generates awareness and builds grassroots support for this new approach to ending cancer. About Safeway Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in North America, based on sales. The company operates 1,666 stores in the United States and western Canada and had annual sales of $43.6 billion in 2011. The company's common stock is traded on the New York Stock Exchange under the symbol SWY. SOURCE Stand Up To Cancer