Salesforce.com Kicks Off Dreamforce 2012: Business Is Social

SAN FRANCISCO, Sept. 19, 2012 /PRNewswire/ -- DREAMFORCE 2012 -- Salesforce.com [NYSE: CRM], the enterprise cloud computing company, today announced new social and mobile cloud computing innovations that connect companies with their customers, partners, employees and next-generation products in entirely new ways. These breakthrough technologies will enable companies to transform how they sell, service, market, collaborate, work and innovate for the social revolution. The announcements were made at Dreamforce 2012, the world's largest vendor technology conference ever with more than 90,000 registered attendees.

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Comments on the News

• "Today's leading companies recognize that business is social," said Marc Benioff, chairman and CEO, salesforce.com. "With new innovations across our six product lines, companies can transform the way they sell, service, market, collaborate, work and innovate in order to connect more deeply with customers."
• "Social is no longer just for consumers, it's also for businesses," said Steve Eliss, EVP, Wells Fargo. "With social innovations from salesforce.com, we can bring the Wells Fargo brand to life for every customer in how we engage them."

Business is Social: Connecting with Customers in Entirely New Ways

A worldwide social revolution is taking place today. There are more than 4.5 billion social users around the world and they are having more than 150 million conversations everyday on Facebook, Twitter, LinkedIn and more.

But the social revolution is no longer just a consumer movement, it is creating a customer revolution for every business today. Fortune 100 companies are experiencing 123 percent growth in the number of fans on Facebook, while website traffic continues to decline. IDC reports that spending on social networking is up 47 percent, the highest growth in spending for any technology category. A 2012 IBM CEO study reveals that social will become one of the top two ways companies can engage customers at the expense of traditional methods. And a 2012 McKinsey Global Institute study reports that 70 percent of companies have adopted social technology—and that these social technologies have the opportunity to unlock $1.3 trillion in business value. Today, business is social.

As the leader in enterprise cloud computing with a proven track record of social and mobile innovation, salesforce.com is empowering companies to connect with their customers, partners, employees and products in entirely new ways.

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