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Salesforce.com Launches Work.com - Transforming Human Resources For The Social Era

Stocks in this article: CRM





SAN FRANCISCO, Sept. 19, 2012 /PRNewswire/ -- DREAMFORCE 2012 – Salesforce.com (NYSE: CRM), the enterprise cloud computing company, today launched Salesforce Work.com, taking its first step toward transforming Human Resources for the social era. Work.com is a social performance management platform that revolutionizes the way companies align around social goals, motivate their people with real-time recognition and rewards and drive performance with continuous feedback and relevant performance reviews. With Work.com, companies can provide management tools right inside the applications where sales, service and marketing teams work everyday, connecting them to the mission of their company in entirely new ways. Also today, salesforce.com and Workday announced they are expanding their partnership to enable seamless integration between Workday HCM and Work.com. In addition, a new partnership with Amazon.com was announced that empowers Work.com customers to reward and motivate their people directly from within Work.com.

(Logo: http://photos.prnewswire.com/prnh/20050216/SFW105LOGO)

Comments on the News

  • "The way we work has changed, but the technology most companies use to manage work is painfully out of date," said John Wookey, EVP of social applications, salesforce.com. "Work.com empowers teams to work better together by delivering the tools they need to stay aligned and motivated — and integrating them with the systems where people actually work."
  • "Work.com's social performance management platform combined with Workday's unified talent and HR solution answers the modern organization's need for a system of engagement – one that aligns and motivates employees to deliver better business results." said Amy Wilson, vice president of Workday HCM, Workday.
  • "As skills become more and more scarce, aligning, motivating and retaining people within the walls of an enterprise is something all business professionals need to focus on—not just HR," said noted HCM analyst Jason Averbook, CEO of Knowledge Infusion. " Work.com is designed to enable that process as we continue to define and understand the future of work."
  • "We believe real-time feedback, coaching and recognition are essential to improving the productivity of our sales reps and the continued growth of our business" said Mark Roberge, SVP of Sales and Services, HubSpot. "Work.com helps our sales managers and reps identify areas of improvement and work toward turning them into strengths."
  • "Salesforce.com is providing us with tools to help evolve and enhance our performance-driven culture at 1-800 Flowers," said Maureen Paradine, SVP of HR, 1-800 Flowers. "Being able to recognize and reward our people in the moment for doing great work keeps them motivated to achieve their goals and deliver great results."

Transforming Work for the Social RevolutionLost productivity costs enterprises in the U.S. $300 billion every year, according to the Gallup Organization. The reason: 79 percent of employees are disengaged from their work. Away from the office, Facebook and other social apps have transformed the way we connect and share information. Yet the systems most companies use to manage work were designed for the hierarchical, siloed, slow-moving workplace of the past. They automate legacy processes and painful reviews instead of improving productivity and results. And they often feel like work on top of work – completely disconnected from employees' daily jobs.

Just as salesforce.com revolutionized the way companies sell and service their customers, the company is now transforming the way people work with the introduction of Work.com.

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