This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Salesforce.com Delivers The Marketing Cloud, The World's Most Comprehensive Suite For Social Marketing

SAN FRANCISCO, Sept. 19, 2012 /PRNewswire/ --  DREAMFORCE 2012 – Salesforce.com (NYSE: CRM), the enterprise cloud computing company, today unveiled the Salesforce Marketing Cloud, the most comprehensive suite for social marketing. Marketing Cloud is the first suite to unify social listening, content, engagement, advertising, workflow, automation and measurement. Together these technologies will transform marketing – from the CMO to the community manager – for the social revolution.

(Logo: http://photos.prnewswire.com/prnh/20050216/SFW105LOGO) Comments on the News
  • "Marketing is undergoing its biggest shift in decades, as brands move from traditional strategies to connecting with customers and fans globally through social media," said Michael Lazerow, CMO of Salesforce Marketing Cloud, salesforce.com. "Salesforce Marketing Cloud empowers brands to take advantage of this shift, turning insight into action and connections into customers for life."
  • "Ford doesn't have a standalone social media strategy — we have a business strategy supported by social media," said Scott Monty, communications manager, Global Digital & Multimedia, Ford Motor Company. "We need to scale social media across our employees, dealers and customers, and know exactly how it is driving our business. We also need a unified view of social to make analysis that comes out of it available to product development, advertising or product marketing. This is all possible with the Salesforce Marketing Cloud."
  • "There are massive, global shifts taking place in marketing due to social media," said Babs Rangaiah, vice president, Global Media Innovation, Unilever. "Unilever has fully embraced this social transformation and a partner like Buddy Media, now Salesforce Marketing Cloud, empowers us to scale our social programs globally and across many brands. This is incredibly valuable."
  • "Companies are struggling to scale to keep up with all the conversations on social networks," said Jeremiah Owyang, industry analyst, Altimeter Group. "Tools that analyze, plan, deliver and measure media such as ads, content and conversations help marketers to reach the intended audiences and result in higher resonation."

Salesforce Marketing Cloud: World's Most Comprehensive Suite for Social MarketingThe marketing industry is undergoing the biggest transformation it's seen in 60 years and it's being driven by the social revolution. Today's leading brands are looking to completely transform their traditional marketing strategies given the unprecedented growth of social networks. Industry analysts predict that CMOs will surpass CIOs in spend on technology within the next five years[1] and that social advertising will be the largest growth area of online advertising by 2013[2]. Just as salesforce.com transformed how companies sell to and service their customers, the company is now revolutionizing how businesses market in the social era.

Until the Marketing Cloud, companies had fragmented conversations and uncoordinated social marketing programs. By combining industry leaders Buddy Media and Radian6 to power the Marketing Cloud, brands now have the proven suite to manage all social marketing activity and access common assets in one place. With the Marketing Cloud, marketers can adapt to the new world of social marketing by deploying:
  • Social Listening – Real-Time Listening at Scale From 400+ Million Social SourcesGain actionable insight and uncover marketing opportunities. By delivering the most comprehensive coverage of conversations across the web – including Facebook, Twitter, YouTube, LinkedIn, blogs, online communities and more – Marketing Cloud customers can turn insight into action. Marketing Cloud now supports a total of 17 languages for social listening and with the launch of a new Apple native iOS app, social listening is also available via mobile devices.
  • Social Content – Create Compelling Social PresencesCreate and deploy social content to customers wherever they are on social networks, websites and mobile devices. Customers can now add social components to all content to maximize reach and leverage asset libraries to maintain brand consistency. With more than 50 social applications available, ranging from contests to video players to photo galleries, companies can engage fans with powerful content.
  • Social Engagement – Connect With CustomersCompanies can now create scale with workflow through integration with Salesforce. They are able to respond and connect with customers on their channel of choice, build a community of advocates by connecting with customers when and where they are most engaged and spark conversations that extend beyond simple text by attaching videos, images and links. Users can access exactly what they need without sacrificing security through granular rights and permissions.
  • Social Advertising – Amplify ContentManage and execute optimized social ad campaigns, including sponsored stories and mobile newsfeed ads. Companies now have the ability to turn engaging content into compelling social ads and optimize them with demographics and KPIs, by leveraging data to identify which ads and demographics deliver the best performance.
  • Social Workflow and Automation – Organize Team ProcessesApply sophisticated analysis and rules to organize the thousands of conversations happening across the web by automatically routing relevant social content for quick engagement and response. The Marketing Cloud automatically populates social customer profiles, helping marketers create relevant programs based on consumer interests to align sales and improve customer service.
  • Social Measurement – Track Campaign ROIBusinesses can now track campaign results in one dashboard and leverage real-time data to adapt campaigns to be more effective, as well as create new campaigns and show exactly how engagement is driving revenue or other conversions. Marketers can create multiple, custom dashboards via a library of drag-and-drop widgets to deliver relevant, actionable insight to everyone from the community manager to the CMO.

Customer Success with the Salesforce Marketing Cloud

Fifty-five percent of the Fortune 100 and brands including Ford, Unilever, Carnival Cruise Lines, the National Football League and HP are managing their social marketing programs at scale and turning connections into customers for life with the Marketing Cloud.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

Chart of I:DJI
DOW 16,499.93 +148.55 0.91%
S&P 500 1,970.83 +21.97 1.13%
NASDAQ 4,792.1530 +42.1740 0.89%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs