(ZixCorp), (NASDAQ: ZIXI), the leader in email encryption services, has enhanced its channel partner program to offer upgraded marketing and sales support and improved program infrastructure. Program changes were implemented to assist partners in lead generation and accelerate the sales cycle while continuing to recruit qualified value added resellers (VARs).
With enhanced marketing and sales support, partners can leverage:
- The new 360 co-branded partner webinar program offered to aid partners in generating interest with new potential customers
- An automated tool that enables partners to increase targeted meetings with prospective customers
- On demand, high-quality videos of ZixCorp Email Encryption Services used in email prospecting or integrated onto partner Web sites
Infrastructure updates include enhancements to the partner portal and improved sales and marketing activity reports resulting in greater visibility into real-time leads and overall campaign success.
“ZixCorp’s leadership in email encryption combined with partner program support and attention to NuWave have proven to be extremely valuable to our success,” said Chad Paalman, Managing Partner of
NuWave Technology Partners
. “Adding new customers has been a direct result of our ZixCorp partnership, and the program’s improvements will only assist in expanding our customer base.”
ZixCorp originally launched the channel partner program in 2006. Since inception, the partner program has grown to 97 VARs and 94 managed services providers and contributed to 36 percent of new first year orders in the first half of 2012.
“Our partners have become essential to the success of ZixCorp. We’ve experienced tremendous growth with our channel program, and we wanted to enhance the program to continue providing the highest level of support for existing partners and attracting new partners,” said Steve Irons, ZixCorp’s Vice President of Channels. “We’re extremely excited to re-launch the program with new marketing and sales support and improved infrastructure. These enhancements, combined with the same level of service, dedication and energy, position ZixCorp and our partners for mutually beneficial results.”